Director, Growth Marketing

Title: Director, Growth Marketing

Location: New York, NY

 

Full time

Job requisition id JR101103

Job Description:

About Blue Apron

Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share.  

Blue Apron, part of Wonder, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are.    

Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable.  

About The Opportunity

As the Director of Growth Marketing at Blue Apron, you will be the primary
architect of our growth engine. You will own the full marketing budget, overseeing a diversified mix of direct response and brand-building channels. This is a high-visibility leadership role that requires a rare blend of "hands-on-the-keys" technical expertise and high-level strategic vision.

You aren’t just managing spend; you are optimizing the entire customer acquisition ecosystem. From scaling Meta and Google to pioneering OOH and Direct Mail, you will ensure every dollar is accounted for through advanced measurement frameworks (MMM + Multi-Touch) and a relentless "test-and-learn" culture enhanced by AI.

 

The Impact You Will Make

• Omnichannel Budget Ownership: Manage the end-to-end marketing budget (performance + brand) and promotion budget. Strategically allocate capital across Paid Social (Meta, TikTok), Search (Google, Bing), Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets.

• Measurement & Attribution: Move beyond last-click. Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing (Geo-testing, lift studies). Ensure our measurement stack provides a true view of ROI across the full funnel.  

• AI & Automation Integration: Lead the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale. We expect this leader to stay ahead of the curve in using LLMs and automation to gain a competitive edge.

• Promotion Strategy: Partner with Finance and Product to manage the promotion budget. Design and test discount structures that drive high-quality customer acquisition without eroding long-term brand equity or margin.

• High-Velocity Testing: Establish a rigorous experimental roadmap. You will oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures.

• People Leadership: Manage, mentor, and grow a team of performance marketers. Foster a culture of accountability, data-literacy, and creative problem-solving.

 

What You Bring to the Table

• Experience: 8+ years in performance/growth marketing, with at least 3 years in a leadership role within a high-growth DTC or e-commerce environment (subscription experience is a major plus).

• The "Full Stack" Marketer: You are equally comfortable discussing pixel tracking and API integrations as you are discussing the creative "hook" of a TV spot or the unit economics of a direct mail drop.

• Data Obsessed: You don’t just report on ROAS; you understand Marginal CAC, Payback Periods, and Cohort Retention. Proficiency in SQL, Tableau, or Looker is highly preferred.

• AI-Fluent: You have a point of view on how AI is changing the performance landscape and have already begun integrating AI tools into your workflow to increase output and efficiency.

• Leadership: Exceptional leadership skills with experience managing and mentoring teams.

(Optional) Got These? Even Better

• You have strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams

• You are a self-motivated and energetic individual with a high level of initiative who thrives in a fast-paced environment, is comfortable with ambiguity, and has a passion for continuous improvement

• You have an analytical mindset, with proficiency in tracking and reporting campaign performance metrics. 

• You have a passion for food, culinary innovation, and delivering best-in-class customer experiences.

Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.

NYC Base Salary: $210,000-$220,500 per year.

Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed. 

A Final Note

At Wonder, we build the best teams by hiring with an objective lens — evaluating people for their potential while championing diversity, equity, and inclusion. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. As part of our commitment to fair and compliant hiring practices, Wonder participates in the federal government's E-Verify program to confirm employment eligibility. If you need an accommodation during the interview process, please let your recruiter know.

We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.