Director, Digital Engagement

Director, Digital Engagement

Salary Range: $130,000 - $145,000

Location: Hybrid: Washington, D.C. Metropolitan Area (DMV: District of Columbia, Maryland, Virginia) or Remote from these states (VA, DC, MD, PA, NC, FL, GA, NM, IL, OR, WA, WV, MA, SD, MN, OK, & AL)

Salary Range: $130,000 - $145,000

Job Description:

The Water Environment Federation is seeking a Director of Digital Engagement that will be responsible for managing and supporting WEF’s digital experience ecosystem, including websites, analytics, email marketing platforms, digital survey tools, and related online technologies. This role helps ensure WEF’s digital presence is modern, secure, measurable, user-friendly, and aligned with organizational goals.

The position combines website operations, digital strategy, analytics, marketing technology support, governance, vendor management, and cross-functional project coordination.

The Director of Digital Engagement must thrive on initiative, problem-solving, being agile, inclusive, and a team player. The ideal candidate will have experience working across our mission and industry (but not required) to best serve the Water Community.

Key Responsibilities:

Website & Digital Platform Management

• Manage WEF’s portfolio of websites, portals, online forms, and digital engagement platforms.

• Oversee website operations, maintenance coordination, platform updates, and issue resolution.

• Lead website modernization, migration, consolidation, and sunsetting of legacy web platforms.

• Ensure digital tools align with accessibility, usability, privacy, and organizational standards.

Analytics, Optimization & Digital Engagement

• Manage and support digital analytics tools, including Google Analytics and Google Tag Manager.

• Monitor website performance, traffic patterns, engagement trends, and user behavior.

• Develop reporting, dashboards, and insights to support decision-making.

• Support digital tracking standards, campaign tagging, and performance measurement.

• Stay current on SEO, AEO, GEO, and all AI-driven content discovery trends.

• Work with stakeholders to improve content discoverability, user experience, and audience engagement.

Marketing Technology, Email & Survey Tools

• Support the use and management of Salesforce Marketing Cloud and similar engagement platforms.

• Partner with internal stakeholders on email campaign execution, audience segmentation, tracking, and reporting.

• Support governance for email campaign management, including list hygiene, send practices, and performance measurement.

• Manage or support digital survey tools used for member feedback, event feedback, research, and internal data collection.

• Help consolidate and govern digital marketing and survey tools to reduce duplication and improve data quality.

Vendor, Project & Governance Support

• Manage relationships with web agencies, hosting providers, marketing technology vendors, and digital platform partners.

• Coordinate support, enhancements, maintenance, and digital engagement projects.

• Manage project timelines, risks, priorities, deliverables, and stakeholder communication.

• Support governance documentation, lifecycle management, privacy compliance, and platform standards for WEF’s digital properties.

• Maintain awareness of web hosting, CDN, DNS, SSL, cookie consent, and related infrastructure needs.

• Other duties as assigned within the scope of work

Requirements

Required Skills

• 10+ years of experience managing websites, digital platforms, marketing technology, or digital engagement initiatives.

• 5+ years of People leadership experience

• BS or BA degree preferred or experience in lieu of education may be considered

• Strong understanding of WordPress, web hosting, CDN technologies, and digital platform operations.

• Experience with Google Analytics, Google Tag Manager, campaign tracking, and digital reporting.

• Experience with Salesforce Marketing Cloud or similar email marketing/marketing automation platforms.

• Experience supporting email campaigns, audience segmentation, campaign reporting, and digital communications workflows.

• Experience with digital survey tools such as SurveyMonkey or similar platforms.

• Knowledge of SEO and emerging digital discoverability trends such as AEO and GEO.

• Strong project management, vendor management, organizational, and stakeholder communication skills.

• Ability to travel up to 10 – 20%

Preferred Skills

• Experience with website migrations or digital transformation initiatives.

• Familiarity with accessibility standards, privacy regulations, and consent management tools.

• Knowledge of Salesforce, CRM integrations, association management systems, or nonprofit/association digital environments.

• Experience with email governance, survey governance, marketing technology integrations, or digital tracking standards.

• Experience in nonprofit, association, or multi-entity environments

At WEF, we are committed to an interview experience that is authentic, transparent, and equitable. Candidates are asked to answer interview questions in their own words, without real-time AI assistance, so we can fairly assess individual experiences, skills and qualifications.

To support a genuine interview experience, WEF’s interviewers also refrain from using AI tools during live interviews. If a candidate’s responses appear inconsistent or suggest outside assistance, WEF’s interviewers may pause to clarify or adjust the interview to maintain fairness for all candidates.

These measures are not intended to be punitive; rather, they aim to ensure a consistent evaluation process that aligns to WEF’s cultural and ethical principles.

WEF is an equal opportunity employer and does not discriminate in hiring or employment on the

basis of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy,

age, national origin, disability status, genetic information, protected veteran status, or any

other characteristic protected by law.