Digital Strategy - Customer Relationship Management and Generative Engine Optimization Lead

Title: Digital Strategy/CRM & GEO Lead- Contract

Location: Remote, United States

Job Description:

• 48 Wall St, New York, NY 10005, USA
• Employees can work remotely
• Contract

Company Description

About Sia Experience

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.   

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation. 

Job Description

Sia Title: Independent Contractor (1099) 

Project Title: Digital Strategy/CRM Lead 

Project Length: 6-8 weeks (July-Aug) 

Project Hours:  Est: up to 40 hrs a week (MUST BE AVAILABLE DURING BUSINESS HOURS 9-5PM EST) 

Fixed Fee Range: Est: 10k-12k. Final compensation will be determined based on experience, skills and agreed-upon scope and monthly deliverables rather than tracked hours. This is a fixed-fee project, not an hourly engagement. You will be paid out monthly on a net 30 day schedule. 

Location: New York, NY or Remote 

The ideal candidate is an experienced digital strategist who can confidently lead CRM and Generative Engine Optimization (GEO) strategy from planning through execution while also supporting broader digital growth initiatives. This is a hands-on role requiring someone who can own SEO/GEO work directly—not simply oversee specialists—as these capabilities are now active, billable workstreams across client accounts.

You'll partner closely with strategists, account teams, paid media, creative, and analytics teams to develop recommendations, execute strategic initiatives, and communicate results to clients. Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) is highly desirable.

What You'll Do

Own CRM & GEO strategy and execution

• Lead CRM and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations. Serve as the primary strategic owner of CRM/GEO deliverables while remaining hands-on in execution.

Drive digital growth strategy

• Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance. Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements.

Translate analytics into strategy

• Leverage performance data to identify trends, uncover opportunities, and measure the impact of CRM and digital marketing initiatives. Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders.

Lead senior client conversations

• Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence.

Collaborate across disciplines

• Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively.

Qualifications

• Available to work a full-time short-term contract role on EST hours ons 
• Proven experience leading digital strategy across integrated channels including GEO/CRM, and growth marketing within agency, consulting, or complex client-service environments
• Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts
• Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams
• Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems
• Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment
• Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively
• Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed
• Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight

Additional Information

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

About Sia 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.