Digital Optimization Analyst

Title: Digital Optimization Analyst

Location: USA-

Job Description: **Overview**

Frontdoor and its family of brands are on a mission to make life easier for every homeowner through innovative technology and quality customer service. With over 55 years of experience, we are the leading provider of home warranties in the United States, handling approximately 3.8 million service requests for more than 2.1 million members through a network of approximately 17,000 qualified and independent service contractors. We also offer new home builder warranty solutions, which deliver value to both builders and homeowners through a suite of builder warranty products and support services.Our customizable home warranties are annual service plan agreements that cover the repair or replacement for breakdowns due to normal wear and tear of major components. We cover up to 29 home systems and appliances, including electrical, plumbing, HVAC systems, water heaters, refrigerators, dishwashers and ranges/ovens/cooktops, as well as optional coverages for pools, spas and pumps. Our home warranties provide peace of mind, budget protection, convenience, repair expertise and service guarantee. Our non-warranty services provide homeowners greater value through replacement and upgrade programs, as well as other home maintenance offerings.Our 2-10 new home builder warranty solutions offer flexible builder‑backed and insurance‑backed warranty options covering workmanship, home distribution systems and structural components.

Frontdoor family of brands include American Home Shield, HSA, OneGuard, Landmark and 2-10 HBW brands. For more information about Frontdoor, Inc., please visit frontdoorhome.com.

Responsibilities

Summary: (Fully Remote/Virtual)The Digital Optimization Analyst role is key to supporting revenue growth through A/B testing and personalization. This role works cross-functionally with a wide range of team members so that business insights and ideas are transformed into high-impact experiments that shape our digital experiences. The ideal candidate is passionate about UX and user-centric design, enjoys tackling diverse and complex problems, and has demonstrated experience driving a culture of experimentation.

Responsibilities:

• Own end-to-end test execution, from experiment design through implementation and analysis.

• Collaborate and ideate with product, marketing, and business stakeholders to understand objectives and translate requirements into A/B tests or machine learning–driven solutions.

• Generate test hypotheses, define success metrics, and assess feasibility and prioritization of A/B tests.

• Execute experiments directly within A/B testing platform, including variation development and metric tracking; partner with UX and engineering teams for more complex experiments by writing feature requirements and ensuring experiment quality.

• Drive A/B test prioritization to align with key business objectives.

• Communicate timely, clear analyses of test results to key stakeholders and the broader organization, including insights and recommended next steps to ensure continuous improvement.

• Identify opportunities to increase experimentation scale via automation and AI solutions.

• May assume other duties as assigned.

Qualifications

Required Skills:

• Proficiency with A/B testing and personalization platforms such as Optimizely Web, Adobe Target, or VWO; Optimizely Web experience preferred

• Working knowledge of HTML, CSS, and JavaScript required; proficiency preferred

• Fundamental understanding of statistics, including hypothesis testing and experimental design

• Proficiency with web analytics tools (Google Analytics 4), Microsoft Excel, SQL, and data visualization techniques required

• Strong demonstrated verbal and written communication abilities including presentation skills; must be able to communicate clearly and effectively with both business and technical teams

• Experience with project management tools such as Jira and Confluence preferred

• Familiarity with AI-driven CRO tools, Generative AI Prompting, and AI Workflow Automation

Preferred Skills:

• Proven ability to handle multiple responsibilities/projects concurrently while meeting deliverables

• Ability to work independently in a remote environment

• Strong analytical and problem-solving capabilities

• Ability to work collaboratively in a fast-paced remote team environment

Physical Role Requirements:

Be seated at a computer intermittently for up to eight hours a day. Sitting for long periods of time while using office equipment such as computers and phones. Repetitive motions using hands and digits; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

Minimum Education, Licensure and Professional Certification requirements:Bachelor’s degree in Statistics, Information Systems, Marketing, or equivalent experience or training

Minimum Experience required( number of years necessary to perform role ): 2+ years of experience in designing, implementing and analyzing A/B or MVT tests, preferably in an e-commerce environment

Travel:Minimal

Other/State Specific

This role pays between $79,279.00 - $94,990.00/Yr , and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.

At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.

Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.