Digital Marketing Specialist

Digital Marketing Specialist

 

Location: Morgantown, Pennsylvania, 19543, United States

Department: Marketing

Job Description:

Viwinco Windows & Doors is a leading U.S. manufacturer of high-quality vinyl windows and patio doors, serving both new construction and replacement markets. With a strong commitment to innovation, quality, and customer satisfaction, Viwinco partners with dealers, distributors, and building professionals to deliver reliable, energy-efficient solutions.

 

Our culture is built on continuous improvement, teamwork, and accountability. We are focused on driving operational excellence while investing in our people and processes to support long-term growth.

 

 

We are looking for a detail-oriented and results-driven Digital Marketing Specialist to support and execute our digital marketing strategy. In this role, you will manage SEO initiatives, develop and maintain social media content, create engaging website and blog content, support paid advertising campaigns, and analyze performance to drive continuous improvement.

 

 

This is an excellent opportunity for someone who is analytical, creative, and highly organized, with a passion for digital marketing and a strong attention to detail. You’ll work cross-functionally with internal teams to ensure alignment and consistency across all marketing efforts.

 

 

What You’ll Do

• Manage and optimize SEO strategy, including on-page, technical, and keyword research

• Plan, schedule, and maintain social media content calendars

• Write, edit, and publish blog and website content

• Manage and optimize paid campaigns across Google Ads and Meta/Facebook

• Track and analyze performance using Google Analytics and Google Tag Manager

• Support website updates and landing page optimization

• Monitor KPIs and provide data-driven insights and recommendationsCollaborate with internal teams to align messaging, campaigns, and business goals

• Assist with planning and execution of employee events, customer events, and facility tours

• Provide additional support to the marketing team as needed

What We’re Looking For

• 2+ years of digital marketing experience

• Strong understanding of SEO best practices

• Hands-on experience with Google Ads and Meta/Facebook campaigns

• Experience with conversion tracking, tag implementation, and campaign analytics

• Proficiency in Google Analytics and Google Tag Manager

• Strong writing, editing, and proofreading skills

• Experience with website platforms or CMS tools

• Highly organized with strong attention to detail and follow-through

• Strong communication skills and ability to collaborate across teams






 
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Education

 

• Bachelor’s degree in Digital Marketing, Digital Media, Marketing Technology, or a related field preferred

• Equivalent experience and certifications will be considered




• Certifications such as Google Ads, Google Analytics, Meta Blueprint, or SEO certifications are a plus

 

Why Join Us?

Opportunity to work hybrid after 90 days

• Collaborative and team-oriented environment

• Exposure to multiple areas of marketing and cross-functional initiativesGrowth and development opportunities

 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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