Digital Marketing Manager

Title: Digital Marketing Manager

Location: Menomonee Falls, Wisconsin, 53051, United States

Department: Marketing

Job Description:

For more than 45 years, Continental Properties has been building communities that enhance people's lives. As a fully integrated developer, owner, and operator, we shape the resident experience from the ground up—from site selection and construction through lease-up and long-term ownership. For marketers, that means the opportunity to influence brand positioning, go-to-market strategy, and how residents discover their next home.

You'll lead digital marketing and website strategy across Continental's nationwide portfolio of apartment communities, driving renter demand. You'll guide the development and execution of campaigns across search, social, and paid media — overseeing a team of four Marketing Specialists and digital agency partnerships. You'll also own the website roadmap, driving a high-converting, user-friendly experience. Working closely with Operations, CX, Data, and cross-functional partners, you'll have visibility into how your strategies translate into real leasing results. This is a high-impact role with room to grow as the company expands its portfolio and continues reinventing its brand offerings. The Digital Marketing Manager reports to the Marketing Director.

We are embracing a hybrid working environment and you can work both in the office and remote. #LI-Hybrid
 

Essential Responsibilities:

• Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases

• Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix

• Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives

• Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience

• Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.

• Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand

Skills for Success:

• Education: Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience.
• Experience: 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles, 2-3+ years of people management experience, including coaching, development, and performance management of direct reports.
• Functional/Technical skills: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Search Console, SEO (SEMrush, Ahrefs, or similar), familiar with AI-driven search and discovery tools impacting AEO/GEO, working knowledge of CMS platforms (HubSpot, Sitecore, WordPress) to support website updates and content management. Experience with Adobe Creative Suite, Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required.

Why You'll Love Life at Continental:

Our award-winning culture fosters innovation and empowers our team members to lead. Here are some of the reasons that our team members continue to vote for us as a Top Workplace:

• Career Growth: You'll have the tools, training, and opportunities for a meaningful career with long-term growth potential. We invest in your learning & development with paid professional memberships, certifications, and tuition reimbursement.
   
• Mental Health & Wellness: Your well-being matters. We provide comprehensive mental health support including but not limited to 8-free counseling sessions per year and access to additional wellness resources.
   
• Balance: We recognize that balance varies for everyone, and we support our team members with that in mind. Recharge with generous vacation time, 9-paid holidays, and half-days on Fridays during designated months.
   
• Community & Connection: Build relationships through informal gatherings, lunches, community and company events, volunteer opportunities, and a vibrant social culture. Learn more about recent Continental events here!
   
• Culture of Belonging: The Continental IDEA (Inclusion, Diversity, Equity, & Allies) is our commitment to evolving our culture where team members feel a sense of belongingness each day. Our You Belong Here Initiative and Business Resource Groups focus on fostering an inclusive and equitable work environment for all.
   
• Performance Incentives: Participate in our Building Above and Beyond (BAAB) incentive program that rewards team members annually based on company goals and achievements.
   
• Industry-Leading Benefits: Enjoy a comprehensive benefits package, including Medical, Dental, and Vision Plans, flexible spending accounts, 401(k) with company match, and company-paid life and disability insurance.
   
• Family Support: Support your growing family with 6-weeks paid parental leave and with family-forming & fertility resources (up to 12-weeks leave for birth mothers).

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.