Digital Growth Lead

Title: Digital Growth Lead

Location: Barangaroo NSW 2000 Australia

Job Description:

 

Work TypeFull time

Positions1 Position

Job no: XBKYJ

Category: Enterprise & Government

Join a powerhouse of brands that connect customers, businesses and communities.

Bring your boldness and stand out in an organisation that supports you to shine.

Access to awesome perks like a free mobile and home internet plan!

Bring your ‘you’ to TPG Telecom, and help us build meaningful relationships and support vibrant, connected communities. We’re better and bolder together.

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity:

Own and scale Vodafone Business’s digital channel as a core growth engine, accountable for driving digital sales, conversion, and customer acquisition through a full-funnel, experimentation-led approach. 

This is not a campaign execution role — it is a growth leadership role, with end-to-end ownership of how demand is converted into revenue. You will operate at the intersection of marketing, product, data, and technology to design, optimise, and scale high-performing digital journeys. 

As part of a lean, high-performing and high-priority growth team, you will have significant autonomy to shape strategy and execution. We are looking for someone who thrives in a dynamic, fast-paced environment, brings a strong bias for action, and has the tenacity to challenge, test, and continuously improve performance. 

Responsibilities 

Digital funnel growth ownership 

• Own the digital growth engine, defining and optimising the end-to-end funnel 
• Drive measurable improvements in key performance metrics: conversion rates, digital sales, blended CPA & CAC 

Experimentation & CRO leadership 

• Establish and lead an efficient, scalable experimentation program across key pages and journeys of the digital funnel 
• Apply hypothesis-driven testing to unlock conversion opportunities 
• Embed a test-and-learn culture across the team 

Digital product & experience optimisation 

• Own key digital journeys (plan selection, onboarding, checkout) 
• Partner with key digital and marketing peers to deliver high-impact improvements 
• Act as the “voice of performance” in backlog prioritisation 

Data, tracking & performance infrastructure 

• Ensure robust measurement frameworks across GA4, tagging, and conversion tracking; leveraging event-based data to identify performance drivers 
• Partner with Martech & Analytics (across Consumer & Business) to ensure data integrity and actionable insights 

SEO & scalable growth channels 

• Own SEO strategy and performance (technical + on-site) 
• Identify and scale new growth levers (e.g. organic, CRO, personalisation) 
• Work closely with the Acquisition team to define and optimise content to drive efficient organic traffic 

Cross-functional growth leadership 

• Lead the Digital Growth team including Marketing Automation Manager 
• Establish strong cross-functional collaboration across Acquisition & Growth; Martech & Automation; Digital Experience & Analytics to drive alignment and rapid execution around growth priorities 

Knowledge & Experience 

• 10+ years in digital growth, eCommerce, or performance marketing roles 
• Proven experience owning full-funnel digital growth and revenue outcomes 
• Strong experience in CRO and experimentation frameworks, and funnel optimisation and user journey design 
• Deep understanding of GA4 event-based tracking and performance measurement, digital marketing channels and traffic quality drivers 
• Experience working with/in: 
• Martech ecosystems (Salesforce, AEM, CDP preferred) 
• Product, IT/engineering, marketing and analytics teams in agile environments 
• Strong commercial acumen — able to connect performance to revenue outcomes 
• Agile squad ways of working and fast-paced environments driving high-velocity of output and outcomes 

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free, high‑speed NBN plan (up to 500 Mbps)
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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