Digital Brand Specialist

Title: Digital Brand Specialist

Beauty (Hybrid)

Location: Charlotte, NC - Belk Ecomm

Job Description:

The Digital Brand Specialist is responsible for improving the foundation of the website’s taxonomy and navigation, carefully review product attribution, and analyzing data to optimize the customer’s discovery and selection of product for the specified brand. They are responsible for all the components of product set-up, attributing the product, as well as accuracy in the customer facing experience. This person will be held accountable in ensuring that the right product is in the right place on Belk.com. This position will require participating in regular calls with vendors, QBRs, merchants and other business partners.

• Accountable for all product set-up
• Subject matter expert in product attribution
• Collaborate and work cross-functionally with stakeholders to analyze, educate, and assist in understanding standards for product attribution, i.e. Search, Taxonomy, & Analytic Teams
• Troubleshoot at all levels of the applications
• Partner with the Taxonomy, Onsite Search, and SEO teams to drive new navigation points for the website
• Alignment of data across all customer touch points and devices, establish best practices across competitive landscape; assist in promotion execution, brand shop execution, facet and browse optimization
• Product detail page optimization: inclusive of size & fit Information, attribution, images, and product reviews
• Identify online opportunities to increase sales, conversion and profit performance by leveraging site reporting, the customer dashboard, e-mail and HP data
• Key Quarterly Business Review (QBR) participant. Provide insights to help determine next steps for best online experience
• Education / Experience Requirements:
• Position Contribution Level :

Minimum Education & Experience:

• Previous experience with product attribution
• 3 years Retail experience preferred
• Functional understanding of retail business processes

Preferred Education & Experience:

• Bachelor's degree is preferred
• Knowledge / Skills Requirements:
• Microsoft suite of applications (Excel, Outlook, Word, Power Point). Proficient in Excel
• Experience in attribution tools such as Salsify, IBM PIM, etc.
• Strong communication Skills – both oral and written
• Effective at reporting task status in a cross-functional environment
• Must have organizational, analytical, negotiation, and problem solving skills
• Must have strong interpersonal skills in order to meet routinely with individuals at all levels of the organization
• Ability to manage time and meet deadlines
• Ability to travel as needed (manual travel is required)
• Reporting Relationships:
• Manager, Digital Merchandise

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$17.00 - $35.00