CRM and Loyalty Specialist

Title: CRM and Loyalty Specialist (6m contract)

Location: Waverley, Victoria, Australia

Job Description:

Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. Our portfolio includes iconic brands like RYOBI, AEG, Hoover, Vax, Kango, and Empire — names you know, trust, and probably have in your garage or shed.

At TTI, we’re all about innovation, collaboration, and creating exceptional experiences — for our customers and our people. We’re proud of our culture, and we’re serious about helping you grow, thrive, and make a real impact.

About the role

We’re looking for a Loyalty & CRM Specialist to join our Customer & Strategy team. Reporting to the Senior CRM & Loyalty Manager, you’ll be the go-to expert for driving customer engagement, retention, and lifetime value through smart, data-driven campaign execution. This is a new team under fresh management with exciting growth plans!

You’ll manage CRM platforms, design and execute targeted campaigns, optimise loyalty programs across our consumer brands and perform analysis deep-dives to drive a data-driven culture. This role is all about creating personalised experiences that connect with our customers and deliver real commercial outcomes.

Day-to-Day

• Build and execute CRM campaigns that drive loyalty, satisfaction, and retention
• Use data and insights to personalise customer journeys and improve engagement
• Undertake analysis deep-dives into campaign and testing performance, customer behaviour metrics and key KPI’s to optimise relevance and create new opportunities
• Manage audience segmentation and campaign planning across multiple brands
• Collaborate with internal teams (Product, Marketing, Service, IT) and external partners (Retailers) to align CRM initiatives
• Support strategic projects and contribute to broader marketing and commercial goals

What we’re looking for

You’re a CRM or loyalty pro who knows how to turn data into action. You’re curious, analytical, and love creating experiences that matter. You’ll need:

 A degree in Marketing, Business, or relevant experience
 Hands-on experience with Salesforce Marketing Cloud
 Skills in HTML, CSS, and email marketing best practices
 Strong analytical skills and a customer-first mindset
 Ability to build relationships and influence stakeholders across the business

Bonus points if you’ve worked on loyalty or CX programs!

What we can offer you

• Hybrid working
• Wellbeing Hub + EAP support
• Generous product discounts (yes, you’ll want everything!)
• Recognition programs and team celebrations
• Learning and development opportunities
• Paid parental leave, and more!