Consumer Product Strategist

Title: Consumer Product Strategist

Location: New York, NY, US

work type: HYBRID

Department: (2) Professionals

Company: Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

The Associated Press seeks a Consumer Product Strategist for AP News based in New York City. We are a hybrid environment, with employees on site Tuesday, Wednesday and Thursday.  

About the Role  

As a Consumer Product Strategist, you will help AP News better understand its audience and use those insights to shape the future of our digital products and user experience. You will look beyond the numbers to uncover the story of how users discover, experience and engage across web and app platforms, turning those findings into clear, actionable recommendations that inform product strategy, experimentation and long-term growth.  

This role sits at the intersection of consumer insights, product strategy and analytics. The ideal candidate is naturally curious about consumers, comfortable digging into data and skilled at communicating what the data means with both technical and non-technical stakeholders.  

What You'll Do: 

• Analyze how audiences discover, navigate and engage with AP News by building repeatable analyses and dashboards in BigQuery, Looker, Omni and Hex to identify patterns in user behavior, feature adoption, engagement and friction points 

• Connect behavioral data across journeys, funnels, features and retention to explain not just what is happening, but why 

• Support tracking implementation in Google Analytics 4 and Google Tag Manager to ensure the right data is captured to answer critical product and business questions  

• Translate complex product and user data into clear recommendations that inform product priorities, audience growth and monetization decisions  

• Identify strategic opportunities to improve user journeys, feature design and engagement funnels to deepen loyalty   

• Development and evaluate product experiments and A/B tests, turning results into actionable product recommendations  

• Build trusted relationships across product, editorial and technical teams to bring consumer insights into product decisions 

• Translate business questions into meaningful analysis and clearly communicate what the data means  

• Collaborate with technical teams to ensure data infrastructure supports critical decisions 

Who You Are:  

• You have 3+ years of professional experience in digital product analytics, product strategy, growth analytics, audience insights, user analytics or a related role  

• You have a bachelor's degree in a relevant field such as communications, journalism, Data Science, Marketing or equivalent professional experience 

• You communicate effectively and are a strong storyteller who can take complex or ambiguous data and turn it into a clear narrative about consumers, products and business opportunities 

• You have demonstrated ability to analyze user behavior, product performance and using those insights to influence product or business decisions 

• You bring curiosity, consumer empathy and sound judgment to open-ended questions and are comfortable making recommendations  

• You have strong SQL skills and working knowledge of Python or R for querying large datasets, identifying trends and building repeatable analyses  

• You have hands-on experience with analytics and visualization tools such as BigQuery, Hex, Omni and Looker

• You have experience with Google Analytics 4 and Google Tag Manager, including event tracking and measurement strategy  

• You are comfortable collaborating with product managers, engineers, editorial teams and other cross-functional stakeholders 

What will set you apart:  

• Experience using consumer insights to influence the strategy or development of a digital consumer product 

• Experience in digital publishing, media subscription, marketplace or other content-driven consumer products  

• Background working with BigQuery or other large-scale data warehousing platforms  

• Familiarity with content recommendation systems or personalization strategies  

• Experience with experimental design and A/B testing platforms  

Why join us:  

• A mission-driven, inclusive environment focused on both individual and collective success.   

• Opportunities for professional development to help you reach your career goals.   

• Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.      

The anticipated salary range for this position is $103,000 – $128,000, based on a candidate’s skills and qualifications. The Associated Press offers comprehensive benefits, which include:      

• Competitive medical, dental and vision coverage      

• Retirement benefits      

• Company paid life insurance      

• Paid vacation and sick days      

• Paid parental leave for any new parent      

• Mental well-being resources      

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.