Business Development Manager

Business Development Manager – Media Data and AdTech 

Location: Hamburg or Nuremberg, Germany, or Remote within Germany
Work Arrangement: 100% Remote or Hybrid — 2 days per week in the Hamburg or Nuremberg office
Employment Type: Full-Time
Salary: €54,500–€65,000 gross annually + potential performance or sales-related bonus
Travel: Approximately 25% for customer appointments

Job description

This is an exciting opportunity to become part of an ambitious team and make a significant contribution to expanding NielsenIQ's (NIQ) presence in the media sector – with clients such as media agencies, social media agencies, and media providers. The role is particularly suitable for candidates who want to develop their skills and grow in a dynamic environment.

General conditions:

• Location: Hamburg or Nuremberg, or remote
• Focus: Germany (managing my own client portfolio)
• Work model: Hybrid (2 days/week in the office in Hamburg or Nuremberg, or remote)
• Full-time
• Travel activity: approx. 25% for personal client meetings

As part of the Commercial Team, you will be responsible for the sales of media usage data, advertising effectiveness solutions, and audience activation products based on NIQ consumer, retail, and cross-media panel data. Your focus will be on developing and implementing strategic sales plans, building sustainable customer relationships, and increasing revenue through Data-as-a-Service solutions. You will support clients in optimizing their audience targeting, media planning, and campaign measurement using NIQ data.

We are looking for a sales-oriented, self-motivated individual with experience in the digital and data environment who proactively explores new business opportunities, acts flexibly, and works successfully both independently and as part of a team.

Main tasks:

• Building and developing new business opportunities with agencies, publishers and advertisers
• Management of the entire sales cycle (pitches, pipeline, RFI/RFPs, pricing, offers, contract negotiations)
• Active pipeline management and consistent follow-up of opportunities
• Consulting sales for the precise positioning of NIQ solutions (data, insights, advertising effectiveness, target group activation)
• Building and maintaining strong customer relationships, ensuring customer satisfaction and growth
• Close collaboration with internal teams (Commercial, Product, Client Success)
• Creating compelling presentations and supporting customer development
• Achieving or exceeding sales targets in accordance with company guidelines

Qualifications:

• Experience in sales/business development (ideally media, ad tech or data)
• A good understanding of media planning, media buying, target group data, and measurement solutions.
• Proven sales success as well as strong communication and negotiation skills
• Experience in offer and pricing as well as pipeline management
• Analytical thinking skills and the ability to translate data into concrete recommendations for action.
• Independent and team-oriented work style in a dynamic environment
• Proficient in MS Office; CRM knowledge is an advantage.
• Relevant academic degree desirable
• Network in media/social agencies (ideally at senior level), programmatic/data contacts are an advantage.
• Fluent German and English skills

The annual gross salary for this position ranges from €54,500 to €65,000. The specific salary level depends on relevant professional experience, qualifications, skills, and internal compensation structures. We promote salary transparency and equal opportunities and make compensation decisions exclusively based on objective and gender-neutral criteria.  In addition, this position may offer an attractive variable compensation package with significant bonus potential, for example, in the form of a performance- or sales-related bonus.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.