Brand Designer

Title: Brand Designer

Location: United States

Remote

Job Description:

About Tailscale

Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We''re building a future for the Internet that''s easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we''re backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

About the Role

Tailscale is looking for an experienced Brand Designer to help bring our brand to life across every customer touchpoint. You''ll create thoughtful, high-quality creative that helps people understand our products, builds trust with technical audiences, and supports some of our most important marketing initiatives.

This role reports to the Team Lead and partners closely with Brand, Growth, Web, Content, Product Marketing, and Developer Relations. You''ll own projects from concept through execution, contribute to the evolution of our design systems, and help us scale creative output without sacrificing quality.

We''re looking for someone who cares deeply about craft, thrives in collaborative environments but is able to work autonomously while requiring minimal direction, and enjoys solving complex communication problems through thoughtful design.

Key Responsibilities

• Own brand design projects from creative brief through final delivery with limited guidance
• Design high-quality creative assets across web, campaigns, events, social media, presentations, product marketing, and internal communications
• Apply and thoughtfully extend Tailscale''s visual identity across new formats and channels
• Create reusable templates, design systems, and creative processes that improve consistency and efficiency
• Partner closely with Growth, Web, Product Marketing, Content, and Developer Relations to deliver cohesive customer experiences
• Present design concepts and rationale to stakeholders and thoughtfully incorporate feedback
• Balance multiple projects while consistently delivering polished, production-ready work
• Contribute ideas that improve the quality, scalability, and effectiveness of our creative work

What We Are Looking For

• 3+ years of professional experience in brand, marketing, or visual design
• Strong portfolio demonstrating exceptional design foundations: color theory, accessibility, typography, layout, and storytelling
• Fluency in Figma and Adobe Creative Cloud
• Experience designing for digital marketing, websites, campaigns, and brand systems
• Strong understanding of production-ready design across digital and print
• Excellent communication and presentation skills
• Ability to manage multiple projects and priorities with minimal oversight
• Experience collaborating cross-functionally with marketers, writers, developers, and other designers
• Strong attention to detail with a high bar for quality and consistency
• Comfortable giving and receiving constructive design feedback
• Actively seeks opportunities to refine processes, improve project organization, and make collaboration more effective through thoughtful recommendations.
• Curious by nature, with a desire to learn about the technical world of networking.

Nice to Have

• Experience designing for B2B SaaS or developer-focused products
• Familiarity with design systems and component libraries
• Motion design or animation experience
• Illustration or icon design experience
• Basic understanding of HTML/CSS and web design constraints
• Experience supporting experimentation, conversion optimization, or growth marketing initiatives
• Experience working in fast-paced startup or scale-up environments
• Experience art-directing or mentoring junior designers

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale''s compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire''s base salary. Individual offers may vary based on experience and skill set.

US Pay Range

$117,750-$153,000 USD

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!

What We Offer

• An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.

• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).

• Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!

• Remote first company-most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description.

• Employer-funded retirement contributions. Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation.

• Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team off-sites, and collaborate in person with teammates across Canada, the United States, the United Kingdom, and Singapore. We support intentional in-person connection through team travel and distributed collaboration.

• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.

• Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!

• A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $500 USD to customize your workstation to make it your own.

• Paid parental leave program. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups (20 weeks for birthing parents, 16 weeks for non-birthing parents).

Tailscale is committed to providing an accessible and inclusive hiring process. If you require an accommodation at any stage of the recruitment process or related to any aspect of this role, please contact your recruiter.