Associate Director, Experience Strategy

Title: Associate Director, Experience Strategy (Freelance, CRM Focused)

Location: New York United States

Job Description:

• AGS1" token-type="text">Strategy
• Saatchi Health
• AGS5" token-type="text">Intermediate
• AGS6" token-type="text">Hybrid
• 146837
• AGS7_ARIA_LABEL 26-7411" data-label="External ID:" id="header-tags7" token-data="JOB_DESCRIPTION.TAGS7" token-type="text">26-7411

Job Description

Company description

 

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.

 

If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people. So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat. 

Overview

Saatchi & Saatchi Wellness is looking for an Associate Director, Experience Strategy

 

Are you an innovative Experience Strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.

Responsibilities

Responsibilities include:

• Developing strong client relationships as a key strategic and business partner
• Guiding the experience strategic direction in relation to our clients’ brand development and marketing approach
• Gaining a deep, holistic understanding of client business objectives, challenges, threats, and opportunities
• Developing a deep understanding of customer wants, needs, and behaviors across the full journey (awareness > trial > continuation)
• Leading CRM and engagement strategy, including lifecycle planning, segmentation, and personalized customer journeys
• Driving Next Best Action / Next Best Engagement frameworks across channels
• Collaborating cross-functionally with creative, account, strategy, medical, and analytics teams
• Developing POVs around business-critical issues and emerging trends
• Mining insights that inform communication, marketing, and experience strategies
• Developing inspiring tactical project briefs
• Translating business and data insights into strategies and tactics
• Leading internal brainstorms and client workshops
• Participating in new business pitches
• Leading the tactical planning process from ideation through final client presentation

Qualifications

Skills / Experience Required:

• 4–6+ years of HCP marketing experience preferred
• Strong experience in CRM strategy (required), including:
  • Journey-based engagement planning
  • Segmentation and targeting
  • Omnichannel / lifecycle strategy
  • Personalization and triggered communications

Key experiences include:

• Project Brief Development
• Tactical Planning
• Journey Mapping
• Content and Tactical Mapping
• Ecosystem development
• Data Analysis and Storytelling
• CRM Strategy Planning
• Next Best Action / Engagement Strategy
• Field Force Activations
• Ability to become deeply immersed in client business (commercial + clinical/scientific)
• Ability to build strong client relationships and trust
• Rounded competency across experience strategy and engagement planning

Core capabilities:

• Creative thinker
• Strong storytelling (data + insights)
• Ability to simplify complex concepts
• Strong analytical skills

Presence & personality:

• Excellent communication skills (written and verbal)
• Strong client presence and collaboration style
• Collaborative approach
• Leadership skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines. 

 

Compensation Range: $39.05 - $62.49 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2026.

 

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