Associate Digital Marketing Manager

Title: Associate Digital Marketing Manager

Location: Raleigh United States

Job Description:

AI Summary

The Associate Digital Marketing Manager, Paid Search, is responsible for executing and optimising paid search campaigns to drive traffic and revenue within ecommerce and retail channels. The role involves close collaboration with senior marketing leaders, agency partners, and cross-functional teams to manage campaign performance, maintain budgets, and align with business objectives. Key responsibilities include analysing campaign data, identifying trends, and translating insights into actionable recommendations. The position requires a bachelor’s degree, at least 5 years’ experience in marketing or a related field, and strong analytical and communication skills. Proficiency with Google Analytics, SA360, and BI tools, as well as experience with Google Ads and Microsoft advertising solutions, is essential. The role is based in Raleigh, North Carolina, with a hybrid work schedule.

Job Description

 Job Profile Summary 

The Associate Digital Marketing Manager, Paid Search supports the execution and optimization of paid search campaigns that drive traffic and revenue across ecommerce and retail channels. This role partners closely with the Sr. Manager, Paid Search, agency & technology partners, and cross-functional teams to manage campaign performance, maintain budgets, and ensure alignment with broader marketing and business objectives within one of the company’s largest marketing channels. 

This position requires strong analytical skills to evaluate performance data, identify trends, and translate insights into actionable recommendations that improve efficiency and results. The role supports testing initiatives, contributes to product feed and data quality improvements, and helps ensure campaigns are effectively optimized across the customer journey. Success in this role requires attention to detail, effective communication, and the ability to collaborate across teams to execute against shared goals. 

Essential Duties & Responsibilities include the following:  Other duties may be assigned. 

• Work closely with the Sr. Manager, Paid search, and agency partners to help manage projects, facilitate requests, pull & analyze data, troubleshoot product feeds, and maintain complex budgets. 

• Partner on product feed optimization and data quality initiatives to improve visibility, relevance, and performance across shopping campaigns.  

• Help define and execute strategy using a test and learn methodology by analyzing campaign performance and continuously optimizing for success. 

• Act as a liaison between digital marketing team and product marketing, brand marketing, ecommerce, agency partners, and other cross-functional teams 

• Track, report, and analyze results across the entire customer buyer’s journey: awareness, consideration, purchase, and loyalty. 

• Analyze performance data to derive insights on messaging effectiveness and translate findings into actionable recommendations for copy and creative optimization. 

• Partner with internal and external teams to understand how AI-driven search experiences are reshaping the customer journey and translate those insights into actionable paid search and content strategies.  

About You: 

• Bachelor’s degree 

• 5+ years’ experience in marketing or other related field, preferably in a fast-paced enterprise retail environment 

• Background in other data intensive fields such as merchandising, analytics, BI will be highly considered. 

• Previous paid search or organic search (SEO) experience in an agency or enterprise environment is preferred, but not required. 

• Exceptional communications skills in writing and speaking. Previous experience crafting presentations and telling stories through data is a must. 

• Innate desire to learn new skills and independent curiosity to research ideas, platform functionality, opportunities, new tools/tech, and staying on top of the latest industry news is a must 

• Comfortable navigating ambiguity and solving complex problems in a fast-paced, evolving digital landscape.  

• Strong analytical skills with experience using tools such as Google Analytics, SA360, and BI tools to derive actionable insights.  

• Previous experience using Google Ads & Microsoft advertising or similar solutions. 

Company Overview: 
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. Advance operates 4,500+ stores and distribution centers in the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also serves independently owned CarQuest branded stores across these locations in addition to Mexico and various Caribbean Islands. When you join our team, you become one of 60,000 knowledgeable and experienced Team Members who are committed to providing outstanding customer service to our customers, communities, and each other every day.  
 
Location & Work Availability:  
This position is 4 days in office, 1 day remote per week, based at our corporate headquarters in Raleigh, North Carolina (North Hills) 
 
Benefits Summary: 
We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits  
  
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class. 

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.