Admissions Marketing Manager

Title:Admissions Marketing Manager

Location: Hanover United States

Job Description:

Position Number 0000000

Hiring Range Minimum Please Inquire Hiring Range Maximum Please Inquire Location of Position

Remote

Advertisement Text Position Purpose

Manages the development, coordination, and execution of a comprehensive admissions marketing strategy, including content creation, email campaigns, graphic design, and website optimization. Oversees multi-channel outreach efforts to ensure consistent messaging and brand alignment while collaborating with stakeholders to enhance recruitment initiatives. Regularly evaluates marketing performance and implements data-informed adjustments to strengthen audience engagement and support institutional enrollment goals.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in marketing, preferably in higher education admissions
• Strong understanding of digital marketing strategies, including social media, email marketing, and online advertising.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Significant experience with the Slate platform or other similar CRM systems.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proven project management skills, with the ability to manage multiple priorities and meet deadlines.
• Experience working with diverse teams and fostering an inclusive work environment.
• Creativity, initiative, and the ability to work independently and as part of a team.

Preferred Qualifications

• Master's degree, or equivalent combination of education and experience.
• Optimism, high energy and a self starter are valuable assets.
• Expertise with Google Analytics, Google Tag Manager, and Adobe Creative Suite.
• Experience with website editing software, such as WordPress or Concrete 5.
• Evidence of a collaborative style in a project-based setting.

FLSA Exempt Employment Category Temporary Full Time Schedule Department Contact for Recruitment Inquiries Andrea Wright Department Contact Phone Number 6034437500 Department Contact for Cover Letter Amanda Williams, Associate Director, Admissions and Recruitment Contact's Phone Number Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Special Instructions to Applicants

The duration of the role will be discussed during the interview, and we are open to applications from people interested in shorter time frames

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Additional Instructions Quick Link https://searchjobs.dartmouth.edu/postings/85068

Key Accountabilities

Key Accountabilities

Admissions Marketing Strategy and Oversight

• Deliver comprehensive performance reports across platforms for stakeholders, including quarterly and year-end reviews.
• Continuously evaluate ongoing marketing initiatives to identify opportunities for enhancing key performance indicators (KPIs).
• Drive consistent improvements based on assessments by pinpointing underperforming areas, formulating targeted strategies for optimization, and monitoring progress to ensure sustained performance advancement.

Email Marketing and Campaign Management

• Manage all email drip campaigns within the Slate CRM, ensuring consistent content updates, A/B testing, and performance analysis.
• Develop impactful messaging frameworks for prospective students and refine program narratives to maintain alignment with Geisel's brand voice.
• Oversee outreach efforts for recruitment events and program-specific initiatives, including one-off email campaigns.
• Automate and monitor communications, such as scheduler and event confirmation emails.

Content Creation and Graphic Design Management

• Lead graphic design initiatives across all programs, including the MD program, utilizing tools such as Canva, InDesign, and Photoshop.
• Develop and distribute one-pagers and other print/digital materials to support admissions marketing strategies.
• Craft persuasive and consistent copy for marketing materials that align with Geisel's brand standards.

Website Management and Optimization

• Maintain accurate, up-to-date website content optimized for admissions and recruitment goals.
• Collaborate with the Director of Digital Marketing to align strategies and produce high-impact digital marketing assets (e.g., ad copy, graphic design).
• Apply SEO best practices, including strategic keyword implementation, metadata enhancements, and image optimization.
• Work with the Director of Digital Marketing and external vendor to identify, report, and implement website issues and improvements
• • Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. -- Performs other duties as assigned.

Applicant Documents

Required Documents

• Cover Letter
• Resume

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • How did you learn about this employment opportunity?

• Current Dartmouth employee (Please specify full name below)

• Word of mouth

• Mentioned on social, digital, or print media (e.g. LinkedIn feed, VOX, Valley News, listserv)

• jobs@dartmouth.edu email outreach (includes Job Alert notifications, marketing emails from Talent Acquisition)

• Recruiter (Please specify full name or event below)

• abilityJOBS

• Chronicle of Higher Education

• Glassdoor

• Handshake

• HigherEdJobs

• HigherEdMilitary

• Indeed

• Inside Higher Ed

• LinkedIn's Job Board

• RecruitMilitary

• Dartmouth's Job Board (searchjobs.dartmouth.edu)

• Other (Please specify below)

• If you would like to add more information to your answer, please specify here:

(Open Ended Question)