Account-Based Marketing Manager, Europe, the Middle East, and Africa Enterprise

Account-Based Marketing Manager, EMEA Enterprise

Marketing | Amsterdam, Netherlands | Remote, UK | Remote, Germany |

 

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

 

Atlassian is looking for an experienced ABM Manager to join the Global Account-Based Marketing and Partner Marketing team within the Digital, Campaigns, and Operations (DCO) organization. The ideal candidate has experience working closely with sales, gathering account and persona insights, and crafting compelling end to end campaign journeys while leveraging channels including, but not limited to, paid media, email, content syndication, direct mail, events, and more. The ABM Manager will be a key partner to our EMEA Enterprise Sales Team and work closely with our Account Executives, Sales Development Representatives (SDRs), and sales leadership to drive revenue growth within Atlassian’s top accounts in EMEA. 

In this role, you’ll get to: 

• Be the relationship lead for the dedicated EMEA Enterprise AE and SDR teams

• Be the relationship lead for the EMEA Enterprise Sales Leadership team

• Craft compelling omni-channel campaign strategy including 1:1 and 1:few campaigns to achieve pipeline goals for target accounts in EMEA, while leveraging account and contact-level insights 

• Be the strategy lead on providing insights and recommended plays for AEs and SDRs

• Consistently communicates learnings, blockers, and wins and is an effective communicator that can summarize documents and plans.

• Develop media plans and own program budget

• Contribute to campaign ideation and drive alignment to primary pipeline targets, as well as marketing leading indicators

• Strong partner to PMMs to communicate feedback on content, offers, and programs given EMEA and sub-region nuances

• Partner with Marketing Operations and Sales Operations to raise any tracking or operational challenges

• Partner with Marketing Operations and Sales Operations to reinforce enablement on ABM campaigns and tools

• Advocate for the ABM and EMEA teams to GTM leadership and speak to successes and challenges

 

On the first day, we expect you to have: 

• 5+ years of ABM, demand generation, field marketing, or regional marketing experience

• Proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a high-growth environment

• Experience working within a multi-product organization

• Experience working with Salesforce, Marketo, and an ABM stack including Demandbase, Outreach, Drift, Zoominfo, TechTarget Priority Engine, 6sense, etc.

• Excellent written and verbal communication skills

• French or German fluency is a plus