About Cabela's

Cabela's has evolved into a premier destination for outdoor gear and lifestyle products, widely recognized for its expansive selection and commitment to outdoor traditions. The company serves a global community of outdoor enthusiasts with high-quality equipment, apparel, and accessories for activities such as hunting, fishing, camping, and hiking. Its immersive retail locations, designed as experiential showrooms, are spread across the United States and Canada, offering customers more than just shopping, with features like wildlife exhibits and interactive displays. Cabela's also reaches international audiences through its widely distributed catalogs and robust e-commerce platform, which was launched in 1998 and remains a vital part of its business. What began in 1961 as Dick Cabela's small home-based operation selling hand-tied fishing flies has grown into a brand synonymous with outdoor adventure. The original kitchen-table business now operates from a 250,000-square-foot headquarters in Sidney, Nebraska, serving as the operational heart of a company built on passion, innovation, and a love for the outdoors.