Web3 Copywriter

Web3 Copywriter

Marketing - Zargeb, Zagreb (Remote)

About the Role:
We are seeking a highly skilled, creative, and detail-oriented Copywriter to join our team. In this role, you will be responsible for producing compelling B2B content—ranging from blog posts and newsletters to thought leadership pieces—and writing high-level materials. The ideal candidate has a proven track record in writing for Web3 and crypto industries, with a knack for topic ideation and in-depth research to produce authoritative, on-brand content, as well as running profiles on LinkedIn and X.

Your Role

SEO Strategy & Content Planning

• Conduct SEO research, including keyword analysis, user intent mapping, and topic clustering.
• Build and maintain Mercuryo’s blog content roadmap based on search trends, user behavior, and competitive gaps.
• Identify new opportunities for organic growth in the US and globally.
• Ensure all blog content follows best SEO practices for structure, metadata, internal linking, and search relevance.

Content Creation

• Write high-quality, long-form articles on Web3, crypto payments, fintech, digital wallets, etc.
• Translate complex technical topics into clear, engaging, and informative content.
• Maintain a consistent brand voice while adapting tone to different topics and audiences.
• Occasionally support the team with additional writing tasks, including newsletters, landing pages, and research summaries.

Performance Tracking & Optimization

• Track blog traffic, keyword rankings, and reader engagement through Google Analytics and SEO tools.
• Regularly evaluate content performance and propose improvements to strategy, structure, or priorities.
• Run content refresh cycles for existing articles to improve rankings and ensure accuracy.
• Conduct competitor research to stay ahead on high-value topics and emerging opportunities.

Cross-Functional Collaboration

• As part of the Content team, work with Product, Partner Marketing, and Compliance to ensure accuracy of all published content.
• Coordinate with Design on visual elements for blog posts.
• Participate in wider content planning and campaign discussions in the marketing team.
• Support multi-channel initiatives by adapting blog content into social-friendly formats when needed.

 

What We’re Looking For

• 3–5 years of experience with content writing and SEO, ideally in Web3, crypto, or fintech.
• Strong understanding of SEO best practices, search intent, and keyword prioritization.
• Proven experience writing high-quality long-form content that ranks.
• Ability to analyze data (Google Analytics, SEO tools) and make strategic decisions from it.
• Familiarity with major crypto ecosystems, payments rails, and wallet UX.
• Excellent communication skills and the ability to collaborate with multiple teams.
• Bonus: experience with content refresh frameworks, competitive analysis tools, or data-driven storytelling.

 

What We Offer:

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you’re working on.
• Diverse and friendly team.
• We are open-minded to new ideas.