Web Copywriter

Freelance Web Copywriter

Digital - Los Angeles, California (Remote)

SimpsonScarborough is expanding our freelance digital talent pool and seeking skilled Web Copywriter to support higher education marketing projects. You’ll help shape content that’s clear, engaging, and optimized for web audiences. 

 

Responsibilities 

• Write web copy for pages, sections, and components (headlines, body copy, CTAs, navigation, forms, etc.) that aligns with brand voice and conversion goals 

• Collaborate with UX strategists and designers to develop content outlines and ensure copy supports optimal user flows 

• Create both long-form web content and UX writing (button text, form labels, error messages) that balances clarity, persuasion, and accessibility standards (WCAG) 

• Optimize copy and messaging for usability testing and iterative improvements 

• Deliver precise, on-brief copy that meets project deadlines and client objectives 

Requirements 

• 3+ years of experience writing web copy, preferably in agency or higher education environments 

• Strong understanding of digital content strategy, UX writing principles, and accessibility standards 

• Experience creating content outlines and collaborating closely with UX strategists 

• Ability to write both compelling long-form content and concise component copy 

• Exceptional attention to detail and ability to manage multiple deliverables 

 

At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values, cultural norms, and critical to our long-term success. We believe this work is a continual effort that requires consistency, intentionality, vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work, in our workplace and in our industry.

 

SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, and all characteristics protected by state and federal law.