Vice President, Social Content Strategist

Title: VP, Social Content Strategist

Location: Dallas, Texas, United States

Job Description:

Please note: This a hybrid role located in Dallas, Tx. You will have an opportunity to collaborate in-person three days a week at our Dallas office while maintaining flexibility for remote work. 

Golin Dallas, our global headquarters, is seeking a VP, Social Strategist who excels at building brands online to drive offline impact. 

Are you the person in your friend group who’s always the first to share new social content or talk about a new influencer before they go viral? The one people come to when they want to know what the new trends or emerging voices are? Then let’s talk! 

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.  

Riding the wave of recognition and award-winning work, the VP, Social Strategist has an incredible opportunity to craft forward-thinking, community-first social strategies that integrate paid, earned, and owned media to drive brand relevance and keep Golin on top in Dallas.    

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.  

At Golin, we know relevant brands earn their place in culture. In the age of ad blockers and information on-demand, it’s not something they can simply pay their way into anymore. That’s why we believe our earned-first approach to engagement, brand storytelling, and virtual experiences not only gives us a competitive advantage but also explains why more than half of our work as a progressive PR agency is digital and social in nature. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. We Go All In. Does that fire you up? Read on. 

You’ll work with a rock star team of account, creative, media relations, and analytics experts to create and execute marketing programs for the clients. You’ll integrate across platforms – introducing efficiencies to owned, earned and paid budgets to drive results that will generate conversation and get your clients noticed. 

What You’ll Do: 

• Partner closely with the SVP, Executive Director, Digital Strategy to lead four major social accounts in the Dallas office.
• Drive day-to-day execution of social content with a community-first approach.
• Lead social strategy development across paid, owned, and earned channels.
• Provide senior-level brand counsel and client support, especially on new business efforts.
• Orchestrate and direct a team to deliver best-in-class social work.
• Oversee content creation, community engagement, and reactive social strategy.
• Collaborate with cross-functional teams (paid, influencer, creative, analytics) to deliver integrated storytelling.
• Serve as a go-to expert on social media trends, platform updates, and cultural moments.
• Support new business development and help scale social offerings.
• Provide client counsel and jump in where needed to support strategic initiatives.
• Manage and mentor junior team members; expected to have 2–3 direct reports.
• Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy
• Contribute to thought leadership and internal innovation efforts.

What You Have: 

• 10+ years of experience in digital/social media, preferably with large, complex brands.
• Strong leadership and team orchestration skills.
• Deep understanding of major and emerging social platforms, including best practices and user dynamics.
• Experience in social content strategy, community management, and brand storytelling.
• Ability to translate insights from analytics into actionable recommendations.
• Comfortable working in a fast-paced, evolving environment with multiple stakeholders.
• Excellent communication and presentation skills.
• Experience managing paid social campaigns is a plus.
• Familiarity with tools like Sprinklr, HootSuite, Slack, SharePoint, and AirTable.
• Strategic thinker with a passion for innovation and growth.
• Ability to mentor and develop talent, fostering a collaborative and high-performing team culture.

About Us:    

Golin is a global, award-winning public relations agency that helps the company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. 

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare, technology and consumer service companies in the world. 

Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office while maintaining flexibility for remote work.   

Salary Range: $120,000 – $165,000  

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.