Senior Creative Strategist

Title: Senior Creative Strategist(Remote Or Hybrid)

Location: MN-Minneapolis

Job Description:

• 1000 Nicollet Mall, Minneapolis, MN, US 55403-2542
• Marketing & Digital
• Full-time
• $71,000 - $128,000 USD annually

Job Id: R0000419183

The pay range is $71,000.00 - $128,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Senior Creative Strategist you own campaign-level and content-system strategy — translating guest truths, cultural signals, and business priorities into inspiring briefs, narratives, and content architectures that unlock extraordinary creative work. You are both a strategist and storyteller, ensuring that content not only inspires but also delivers clarity, consistency, and measurable impact across channels. With curiosity as your default, you connect and scale signals from culture, guests, and business and help teams imagine how an idea flexes across every touchpoint. You thrive in collaboration, guiding creative, marketing, and channel partners, and you bring courage and conviction to your recommendations.

Responsibilities:

• Author sharp, inspiring creative briefs and content strategies that spark ideas, align stakeholders, and ensure connected storytelling.
• Lead strategy for campaigns and seasonal initiatives, ensuring content has cultural resonance, creative boldness, and measurable impact.
• Translate consumer, cultural, and performance insights into content implications that move the brand forward.
• Analyze performance metrics and use analytics/AI to generate predictive insights that fuel creativity and optimize content ecosystems.
• Partner with brand strategists and channel leads to ensure marketing, creative, and content briefs are integrated.

Success Looks Like:

• Campaigns and content you lead are extraordinary: resonant, consistent, and delivering measurable impact.
• Your briefs and content strategies are celebrated by creatives and business partners as inspiring and actionable.
• Partners seek you out for clarity on how an idea should flex into content across the ecosystem.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:

• 5-8 years of experience in content strategy or creative strategy.
• Experience shaping integrated content systems spanning digital, social, retail, experiential, and traditional media.
• Proven ability to author briefs and lead campaign strategy that drive extraordinary creative outcomes.
• Strong ability to link performance data to content optimization.
• Fluent in cultural intelligence and consumer behavior, with a knack for translating complexity into clarity.
• Collaborative, influential, and confident in leading through ambiguity.

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.