Senior Creative, Copy - Marketing

Title: Senior Creative, Copy - Marketing

Location: Brooklyn, NY

Job type: Hybrid
 

Job Description:

Who We Are

 

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

 

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a Senior Creative, Copy to join UnitedMasters! Please note that this role is a Hybrid role: three days in office and two days remote. 

What You'll Do

• Join a nimble team and be the voice of the UM brand and responsible for the craft of our copy. Own the brand’s tone of voice and refine as necessary


• Own copy from strategy to execution across our brand, campaigns, artist announcements, and product releases to communicate messages effectively for various marketing channels such as: lifecycle campaigns, paid campaigns, blogs, social media posts, paid ads, and website content


• Help lead conceptual projects through working closely with creative director and team to execute/finalize


• Concept and script for content shoots, interviews, etc when necessary


• Think proactively about ways to improve copy and new creative ways in 


• Build cross-functional relationships across UM/Translation by partnering with the marketing team, broader company to develop the best execution of creative to elevate the UnitedMasters brand.

 

Knowledge, Skills and Abilities

• You’re a storyteller and able to do both short and long form writing


• Understand when creative copy is needed versus when technical copy is needed


• Attention to detail across all channels 


• Ability to present work cross-functionally


• Able to juggle multiple projects at once, and be aware of personal bandwidth 


• Scripting for content, commercials, etc 


• Understanding nuances of social channels 


• Comfortable giving opinions on creative and any copy written by other team members


• Able to suggest tweaks to process and more efficient ways of working as necessary 


• Up to date on culture, trends and brands in the ad space at large, leveraging AI or have an interest in it

 

Minimum Qualifications

• Bachelor’s Degree


• 4+ years experience being a Copywriter (in-house or agency)  


• Experienced in supporting 360 campaigns from OOH and digital to social and scripting  

 

Preferred Qualifications

•  Experience partnering with Designers and Art Directors


• Background in digital product, music or tech spaces


• Knowledge of all social platforms and different styles of writing for them


• G-Suite navigation a plus 


• Experience leaving comments/feedback in Figma a plus

 

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
 

Salary Hiring Range: $105,000- $125,000

 

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

 

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

 

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.