Marketing Writer

Title: Marketing Writer

Location:Milwaukee, WI

Job Description:

Full time

job requisition id: JR10001754

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Position Title:

Marketing Writer

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Writer

Job Duties:

The University of Wisconsin-Milwaukee is hiring a detail-oriented and creative Marketing Writer to develop compelling content in support of student recruitment, branding, and other university initiatives. This hybrid position contributes to high-impact campaigns in a collaborative, fast-paced environment. 

The Marketing Writer will produce a wide range of content—advertisements, web pages, brochures, landing pages and scripts—and help develop messaging that advances UWM’s goals. This position requires strong writing, editing, and interviewing skills, along with the ability to work independently and manage multiple deadlines. 

The interview process will include a writing test.  

Job Responsibilities: 

Writing/Editing: 

• Write text for marketing materials in a wide range of formats, including but not limited to: Advertisements (print and digital), advertorials, brochures and flyers, landing pages, web pages, and scripts for television and radio 

• Develop messaging, including key talking points and standard language, to be used in a wide range of marketing materials

• Update content on UWM's home page and other top-level websites to reflect best practices in accessibility and user experience and in light of insights provided by analytics 

• Copyedit and fact-check marketing materials, ensuring they conform to AP and UWM style guides and are factually accurate and well-written

• Consult with internal and/or external stakeholders to ensure accuracy

• Obtain source approval of content

Data Collection and Research: 

• Interview Brand Ambassadors and other students to collect information and quotes for marketing materials

• Assist with regular and annual updates of the fact database at uwm.edu/facts

• Collect additional data from other UWM units and external sources for use in developing marketing messages and materials

Compensation:

$60,000 to $65,000/annually. Salary will be determined by finalist's experience, training, education, and equity-based factors.

Key Job Responsibilities:

• Provides information and consultative advice about editorial policies, procedures, and services to contributing stakeholders

• Develops and maintains the style guide, including editorial standards and policies

• Manages production deadlines

• Provides in-depth research and fact-checking for publication and distribution

• Plans, develops, creates, and publishes internal and external communications

• Edits, revises, and proofreads materials and resolves errors or inconsistencies in style, syntax, grammar, and format

Required Qualifications:

• Bachelor's degree in Communications, English, Journalism, or a related field
• Two years of experience as a Marketing Copywriter, Journalist, or similar role

Preferred Qualifications:

• Demonstrated success in creating marketing copy for ad campaigns
• Demonstrated success as a copyeditor, proofreader or in similar editing role
• Demonstrated success in producing web content using WordPress or a similar content management system (CMS)
• Demonstrated ability to successfully identify human and data sources of information
• Demonstrated ability to successfully interview subject matter experts and others
• Demonstrated knowledge of Associated Press (AP) style

Reasonable Accommodations
Pursuant to university policy, UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact uwm-jobs@uwm.edu or 414-229-4463. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials
UWM is a State agency and subject to Wisconsin’s Open Records Law. UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.

CBC and Reference Check Policy
Employment will require a criminal background check. UWM takes the prevention of sexual misconduct seriously. As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment.

Annual Security and Fire Safety Report (Clery Act)
For the UWM Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see http://www.cleryact.uwm.edu/, or call UWM’s Dean of Students Office, Student Union 345 at (414) 229-4632 for a paper copy.

Employment Authorization
In compliance with federal law, all persons at the time of their start date will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

EEO Statement
Qualified applicants will receive consideration for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or other bases as defined by federal regulations and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.