Manager, Social Media and Engagement

Title: Manager, Social Media & Engagement

Location: Sydney Australia

Job Description:

Step into an exhilarating leadership role with Velocity Frequent Flyer, Virgin Australia’s award-winning loyalty program with over 13 million members and counting. We're growing fast — and we’re on a mission to make rewards faster, smarter, and more meaningful for every member.

As Manager, Social Media & Engagement, you’ll shape how Australia connects with the Velocity brand across digital platforms. You’ll lead social strategy, drive bold campaigns, and deliver measurable outcomes — all while bringing the best of creativity and performance marketing together.

Reporting to the Head of Marketing, this is a high-impact, highly visible role that works across Loyalty, Brand, Digital, and Commercial to bring our story to life.

 

In addition, you will:

• Lead the development and execution of data-driven social strategies that support Velocity’s business and member growth objectives.
• Plan and deliver engaging, channel-appropriate content to build brand affinity and member engagement.
• Execute high-impact social campaigns for major launches, offers, and milestones.
• Collaborate with creative and media teams to develop best-in-class visual and video content.
• Own and optimise paid social strategy and budget across Meta, LinkedIn, TikTok, and emerging platforms — delivering performance and ROI.
• Manage and maintain a social content calendar aligned to campaign activity, key dates, and audience trends.
• Analyse engagement, conversion, and audience metrics to deliver insights and continuous improvement recommendations.
• Stay ahead of trends and innovation in digital, social, and content — and bring fresh thinking into the team.
• Partner with community managers to foster a positive, responsive, and on-brand social presence.

 

You’ll be great in this role if you:

• A degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in social media leadership, digital campaign strategy, and content creation in a large B2C environment.
• A strong understanding of loyalty programs, customer engagement, and brand storytelling.
• Experience in paid social strategy, performance marketing, and managing media budgets.
• Advanced skills in social analytics and reporting tools (e.g. Google Analytics, Meta Business Suite, TikTok Ads Manager).
• Strong cross-functional stakeholder engagement and presentation skills.
• Excellent copywriting ability and a good eye for visual design, accessibility, and content optimisation.
• A passion for emerging trends, platforms, and driving digital innovation.

 

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

 

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family. 

Ready to apply? We’re ready to hear from you. Apply now.