Manager, Brand and Adjacencies Communications

Title: Manager, GM Brand and Adjacencies Communications

Location: Warren, Michigan, United States of America

Full time

Hybrid

Job Description:

Summary :

The GM Brand and Adjacencies Communications position is an experienced communications professional responsible for supporting storytelling across a diverse set of business areas that are critical to GM’s success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications, and Marketing Communications. This role requires strong organizational skills, the ability to manage multiple narratives simultaneously, and a collaborative mindset. The ideal candidate is a proactive communicator with a passion for storytelling and a deep curiosity about GM’s business.     

Key Responsibilities  

• Develop and support communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals.  

• Collaborate with internal stakeholders including sales, marketing, legal, and agency partners to ensure message consistency and accuracy.  

• Conduct research and story mining to uncover compelling narratives that support business priorities.  

• Manage multiple communications streams, tracking updates and ensuring timely, accurate dissemination.  

• Contribute to internal communications, leadership messaging, and cross-functional storytelling initiatives.  

• Assist in the development of content for digital platforms, events, and executive communications.  

• Maintain professionalism and responsiveness across a wide range of stakeholders and projects.  

• Recommend process improvements and anticipate communications needs within assigned areas.  

Qualifications  

• 3–5 years of experience in communications, marketing, or a related field.  

• Strong writing, research, and organizational skills.  

• Ability to manage multiple projects and priorities independently.  

• Passion for storytelling and understanding of GM’s business and brand.  

• Familiarity with digital platforms and internal communications tools is a plus.  

Location: Hybrid. This role is categorized as hybrid. This means the successful candidate is expected to report to the Cole Engineering Tech Center - Global HQ Warren Mi three times per week, at minimum [or other frequency dictated by the business]

Relocation: This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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