Group Product Manager - Content and Audience

Title: Group Product Manager - Content & Audience

Location: North Sydney NSW 2060 Australia

Job Description:

Company Description

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands. 

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

As the Group Manager – Content & Audience, you will have the unique opportunity to lead the development of next-generation digital products and experiences. You will lead a high-performing team of product professionals and apply a deep analytical, user-centric approach to align daily delivery with our overarching business strategy.

This is a career-defining role responsible for defining and executing Drive's product strategy to accelerate audience growth, deepen engagement, and drive commercial outcomes across our editorial, publishing, advertising, and marketplace platforms.

Day to day you will:

• Lead and mentor a diverse team of product professionals, championing product-led processes and thinking across the organisation.
• Develop and align quarterly and annual product roadmaps. Identify and lead initiatives focused on audience and engagement that drive positive commercial outcomes.
• Collaborate with UX and design teams to prioritise user testing, ensuring customer insights inform critical product decisions.
• Act as the Product Owner for the Content & Audience squad, leading daily agile cadences, refining business requirements, and scoping activities based on customer impact.
• Be hands-on and involved in everyday product operational activities that support our content & audience work stream that spans across digital advertising, editorial & publishing, product marketing and beyond. 
• Establish and monitor OKRs to track product performance, delivery progress, and user sentiment. Work with data teams to develop and report on key user behaviour metrics.

About You:

You are a highly motivated self-starter who thrives under pressure and enjoys a hands-on approach. You have a solution-oriented mindset and a strong ability to lead from the front.

Qualifications

What you'll bring:

 

• Bachelor’s degree in Business, Commerce, Media, or a related field.
• 7–10+ years of experience in product management, with at least 2–3 years in a leadership or mentoring role.
• Demonstrated experience in digital publishing, marketplaces, or high-scale consumer digital platforms.
• Proven track record of end-to-end product development, from concept to launch and iteration.
• Competence in using digital analytics and operational tools like WordPress, Salesforce, Google Analytics, and JIRA.
• Deep understanding and application of the Agile delivery framework.
• Well-rounded knowledge of SEO and audience acquisition processes.
• Strong commercial acumen and the ability to undertake budget planning, hit performance targets, and execute flawlessly.

Nice to Have

• Strong experience with AI-driven product features is a plus.
• Competence in using digital analytics and operational tools like WordPress, Salesforce, Google Analytics, and JIRA.
• Deep understanding and application of the Agile delivery framework.
• Well-rounded knowledge of SEO and audience acquisition processes.
• Strong commercial acumen and the ability to undertake budget planning, hit performance targets, and execute flawlessly.