Creative Director

Title: Creative Director

Location: Miami, FL USA

Job Description:

A Hybrid working model

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around three days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

 

 

What does a Creative Director in Writing do at Hogarth? 
 The Creative Director in writing is responsible for writing headlines and localizing copy for our Technology client marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets

 

 

Reporting lines and key stakeholders: 

 

 

• Write, review, and empower campaigns for the client’s brand and products, and develop culturally relevant concepts for the U.S. Hispanic market


• Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format


• Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point


• Guide and maintain the quality of the translated long copy, wherever it appears


• Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)


• Attend on-site confidential projects (in the US) when required



 
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Requirements

 

 

• Creative thinker with solid copywriting skills


• A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)


• Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years


• Worked on international and local brands


• Fluent in written and spoken English and Spanish


• Thorough knowledge and understanding of the Hispanic culture in the U.S.


• Understands language subtleties (especially when it comes to adapting headlines)


• Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)


• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring


• Teamwork – easy to get along with – be able to work with Editors and a team of creatives


• In-country based / native speaker (Spanish)


• Tech-savvy / used Mac before (or willing to learn)


• Good knowledge of technology products on the market


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  Must be able to travel as required, sometimes several weeks at a time

 

#LI-DO1 #Hybrid