Content Marketing Manager

Title: Content Marketing Manager

Location: Distributed, 🇺🇸 + 🇨🇦 (US + Canada)

Job Description:

Come Dream with Us at Hatch

 

There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

 

But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

 

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

The Opportunity

 

We’re looking for a Content Marketing Manager to oversee the marketing and promotion of Hatch’s subscription content. This person will be responsible for elevating our Hatch+ content awareness leveraging nontraditional touchpoints like Reddit threads, podcast guesting, targeted newsletters, and engaged Discord communities to connect with audiences in authentic, unexpected ways. They will be the conduit between the content creators behind our growing library of alarms, sleep podcasts, meditations, sound baths, and our best in class marketing team.

 

 

You’ll be part evangelist, part storyteller, part strategist: ensuring marketing assets are delivered on time, beautifully presented, and strategically positioned to capture attention in a competitive market. You’ll be responsible for the integration of content into our overall brand positioning, and growing awareness and impact for our original IP.

 

 

What You’ll Do

 

 

Within 1 Month:

 

 

• Partner with Content and Marketing teams to execute on launch plans for upcoming releases both on platform and off platform.


• Evolve and execute on an ongoing marketing strategy around The Nightly (adult) and Lulu’s Late Night (kid), with a focus on driving brand awareness, IP development and discoverability. 


• Learn the tools of the trade—Airtable, Braze, YouTube Studio, TikTok, Discord, Reddit, etc..


• Immerse yourself in Hatch’s subscription content library, brand voice, and workflows.

Months:

 

 

• Test and learn into nontraditional marketing touchpoints—Reddit communities, podcast guest appearances, blog posts, targeted newsletters, and Discord—to connect authentically with listeners.


• Build a strategy and collaborate with The Nightly hosts and other key Hatch Talent across our roster to grow our brand; collaborate on social posts, oversee creation, delivery and publishing of social assets, find PR opportunities, engage in community


• Write blog posts about Hatch content and IP


• Work with our Design team to produce on budget, on brand assets for Hatch content off-platform—from podcast art to YouTube thumbnails to social media graphics—so every touchpoint reinforces our Hatch IP; ensure that visuals are optimized for each respective platform


• Execute and evolve a video strategy to bring Hatch content to life off platform and drive awareness to both new and existing customers, both for new content launches and for timely moments via The Nightly.


• Build, upload, and publish TikTok and YouTube videos, ensuring assets meet technical and creative standards and metadata is optimized with sharp, keyword-rich titles and descriptions.


• Be very familiar with marketing and content calendars and be responsible for flagging assets needed by marketing team and ensuring production of them


• Strategize growth and exposure for the new @hatchpodcasts handle.


• Update content page on hatch.co with latest content, including alarms and unwinds. 


• Bonus: advocate with the product team to make the alarms sharable.


• Bonus: Develop a strategy to showcase alarms off-platform, and ongoing promotion of new alarms.


• Coordinate between the content programming team and the marketing team so that off and on platform promotion are in sync.


• Strategize growth of Hatch-owned IP through various marketing channels, storytelling and PR opportunities, including podcast guesting.


• Coordinate and execute off-platform campaigns, including YouTube trailers, Spotify promotions, and cross-promotions.


 

Within 6 Months:

 

 

• Continue to expand nontraditional tactics into new audience spaces—exploring partnerships with niche influencers, live AMAs on Reddit or Discord, interactive community challenges, and co-branded content drops.


• Work with marketing and design partners to develop and maintain evergreen visual asset kits that can be easily adapted for campaigns across all marketing channels.


• Take ownership of cross-platform Hatch content marketing campaigns from concept through launch.


• Experiment with unique podcast growth strategies—bonus content drops, themed releases, seasonal stunts, and creator collaborations.


• Strategically engage with the Health & Fitness content and content-subscription community to grow brand awareness for Hatch.


• Analyze performance metrics and optimize future releases based on data-driven insights.
   

 

What You’ll Bring

 

 

• 6 years experience in podcast, audio, or content marketing.


• Proficiency with publishing tools for TikTok, Spotify, Apple Podcasts, and YouTube.


• Proficiency with social community building tools including Discord and Reddit.


• Strong organizational skills and ability to manage overlapping deadlines.


• Eye for detail with metadata, artwork, and platform-specific requirements.


• Creative mindset for developing innovative marketing campaigns.


• Familiarity with audio/video production workflows is a plus.


 

Why You’ll Love This Role

 

 

Hands-On Impact: Directly shape how listeners discover and enjoy Hatch content.
Creative Freedom: Experiment with new marketing approaches unique to audio content.
Cross-Platform Reach: Work with multiple audio and video platforms to maximize audience engagement.
Mission-Driven Work: Create content that helps people relax, sleep, and wake up ready for their day.

 

Why You’ll Love Working at Hatch

 

We’re a certified Great Place to Work! 94% of our employees say Hatch is a great place to work.

 

You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

 

We help people sleep better! Our products make a meaningful impact on people’s lives.

 

Our team is collaborative, fun, and full of brilliant minds.

 

We’re backed by world-class investors and growing fast!

 

We support flexibility with a remote-friendly work environment.

 

The Perks & Benefits That Matter

 

100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

 

Meaningful equity—you’re an owner here

 

401(k) match (no vesting schedule!)

 

16 weeks of fully paid parental leave

 

16 free therapy sessions (for you + one other adult in your life)

 

Financial support for family planning

 

Remote office + monthly internet reimbursement

 

Friends & family discounts on Hatch products

 

Exclusive discounts on travel, entertainment, and top retail brands

 

And so many more spontaneous perks!

 

About Hatch

 

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently.