Content Marketing Lead

Title: Content Marketing Lead

Locations: Sydney, New South Wales, Australia
Melbourne, Victoria, Australia

Type: Full-time

Workplace: Hybrid 

Job Description:

Digital Content Lead
Melbourne or Sydney

Help shape how TRA shows up in Australia. Join our award winning agency and help shape how TRA shows up in Australia. This role can be based in Sydney or Melbourne.

ABOUT TRA

TRA is a leading insights agency. We practice the art of knowing people—combining behavioural science, culture, data and creativity to solve complex problems for organisations across Australia and beyond.

We’re curious by nature, rigorous in thinking, and driven by ideas that make a meaningful difference.

ABOUT THE ROLE

We’re looking for a Digital Content Lead to scale and strengthen TRA’s digital content presence in Australia and give TRA the operational support needed to scale content across A/NZ.

This role exists to lift our visibility in Australia, build brand fame, and ensure our content works harder—across channels, campaigns, and both human and AI search environments. You’ll own execution, bring strategy to life, and help evolve how content is planned, created and optimised.

WHAT YOU’LL DO

• Day-to-day delivery of TRA’s digital content across social, website, articles, email and campaigns


• Write, edit and publish high-quality, on-brand content with a clear, inclusive tone of voice


• Apply best-practice SEO and AEO to improve discoverability across Google and AI search


• Adapt and localise content for Australian audiences while contributing original thinking


• Use HubSpot to deliver content, campaigns and automated journeys that perform


• Collaborate with marketing, RevOps, design and client teams to deliver integrated B2B campaigns


• Track performance against OKRs, report on results and continuously optimise

 

Requirements

ABOUT YOU 

• 3+ years’ experience in digital content, copywriting or content marketing


• Strong SEO capability (Semrush or similar) and curiosity about AI-driven search


• Experience owning and executing content calendars


• Confidence using data and analytics to inform decisions


• Experience with HubSpot (or similar CRM) and LinkedIn content


• A sharp eye for detail and a bias for “smarter, not harder” ways of working

 

You’re a self-starter who thinks strategically, executes confidently, and enjoys building systems that help good ideas travel further.

Benefits

WHY TRA

• Real ownership and influence over how the brand shows up


• Smart, collaborative people who value curiosity and rigour


• Work that blends creativity, data and human insight


• A culture that encourages learning, experimentation and impact


• We are an award-winning agency that values innovation and transformative thinking. TRA has been named Research Agency of the Year, AU/NZ, B&T Awards 2024. TRA has also been awarded AFR BOSS Most Innovative Company, Professional Services (2024), Gold for Campaign Asia-Pacific Market Research Agency of the Year and Silver for Independent Agency of the Year, 


• We have regular social events, some flexibility to work from home, and a competitive salary package to underpin the experience!   

 

If you're excited by shaping ideas, building momentum, and helping a strong brand grow smarter and louder, we'd love to hear from you.