Social Media Content Creator & Copywriter (Account Executive) at Highwire Public Relations

Title: Social Media Content Creator & Copywriter (Account Executive)

Location: United States

Full Time

Remote

Job Description:

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone-regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

We are looking for a dynamic and adaptable Social Media Content Creator & Copywriter to join our fast-paced digital team. In this role, you will be creating and executing social media strategies that drive engagement, build brand presence, and meet client objectives. With a primary focus on B2B technology clients, you’ll also have opportunities to work on consumer-facing brands across our digital health, financial services and energy & sustainability practice groups.

You’ll thrive if you love brainstorming new ideas, writing compelling copy, and working in a dynamic environment where no two days are the same. This role is perfect for someone with 1-2 years of experience who’s eager to learn, grow, and make an immediate impact. You’ll work closely with our clients, take ownership of social strategies, and help shape the digital presence of a variety of brands-all while gaining valuable skills and advancing your social media career.

Key Responsibilities

• Develop and execute creative social media content, campaigns, and copy across various platforms (LinkedIn, Twitter, Instagram, TikTok, etc.).
• Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals.
• Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery.
• Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines.
• Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands.
• Monitor social channels, manage community engagement, and jump into conversations in real-time to enhance client visibility.
• Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions.
• Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand-in-hand with digital strategy leadership.
• Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clients.

Candidate Requirements

• 1-2 years of client-facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast-paced environment.
• Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms.
• Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency.
• Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) and current digital trends.
• Experience working on both B2B technology clients and consumer-facing brands, with a deep understanding of how to engage audiences in both spaces.
• A proactive approach to learning and experimenting, always seeking new ways to enhance social media effectiveness for clients.

Bonus Points

• Experience managing social media for senior executives or thought leaders.
• Strong understanding of influencer marketing and activation.
• Passion for quickly learning new platforms, tools, and digital marketing techniques.

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Full-time writing Coach
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth

$60,000 – $72,000 a year

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.