YouTube Specialist

Job Title: YouTube Specialist

Location: West Lafayette, IN United States

Req Id: 37247

City: West Lafayette

Job Description:

Job Summary

As a member of the Purdue Brand Studio social media team, you will be responsible for driving organic YouTube channel growth and engagement, with a focus on short-form video content (e.g., YouTube Shorts). A successful candidate will closely monitor trends and leverage SEO strategies to optimize content visibility and inform content creation decisions. Working closely with the Lead Digital Community Manager, you will deliver engaging storytelling and compelling content to Purdue University's key audiences.

This is a hybrid (remote/on-campus) position. You must live within driving distance to the West Lafayette campus.

About Us:

When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we've been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.

Within Purdue, the award-winning Brand Studio team serves as the university's central storytelling engine-bringing to life the bold ideas, global impact, and people of Purdue. As the chief storytellers and stewards of Purdue's brand, our team creates campaigns and content that inspire pride, elevate visibility, and position the university as a leader in higher education and beyond. Follow our stories and stay connected:

Facebook: Purdue University

LinkedIn: Purdue University

YouTube: Purdue University

What We're Looking For:

Education and Experience

Qualified candidates will need:

• Bachelor's degree in Marketing, Communications, Publications, or related field
• Three (3) years' of experience in a digital marketing, content creation, or social media role

Skills needed:

• Strong understanding of SEO principles and best practices as it relates to trending content
• Experience using Sprout Social or another social media management and reporting tool
• Experience editing short-form video using in-platform editing tools or Adobe, iMovie, etc.
• Organizational skills and ability to prioritize, multi-task and meet deadlines
• Willingness to work outside of "standard" business hours when needed
• Comfortable learning new software and platforms for social media
• Attention to detail as well as excellent written and verbal communication skills
• Creative, proactive and independent thinking, with a strong solutions-oriented mindset
• Ability to assess systems and processes for continuous improvement

Additional Information:

• Purdue will not sponsor employment authorization for this position
• A background check will be required for employment in this position
• FLSA: Exempt (Not Eligible For Overtime)
• Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Purdue University is an EOE/AA employer.

Career Stream

Compensation Information:

Professional 2

Pay Band S065

Job Code # 20003617

Purdue University is an EOE/AA employer.