Website and Customer Relationship Management Manager

Website & CRM Manager

GBC - Elko, NV

Full time

R0150361

Thank you for your interest in employment with our institution. We want your application process to go smoothly and quickly. We ask that you keep in mind the following when completing your application:

• Draft applications are saved automatically and can be accessed through your candidate home account.

  • Final applications must be submitted prior to the close of the recruitment.

  • Once a recruitment has closed, applications will no longer be accepted.

• Required attachments are listed below on the posting. Your application will not be considered without the required attachments.

If you need assistance or have questions regarding the application process, please contact our Human Resources department at hr-employment@gbcnv.edu.

Job Description

The Website & CRM Manager oversees the day-to-day administration and long-term improvement of the college’s website and customer relationship management (CRM) systems. This role is responsible for ensuring these platforms are reliable, accessible, secure, and effectively support institutional priorities such as enrollment, student services, marketing, advancement, and community engagement.

Working collaboratively across departments and under the supervision of the Communications Manager, the role sets standards, manages systems and vendors, and leads improvements to ensure the college’s digital platforms deliver an optimal user experience, reflect brand standards, and comply with accessibility and data regulations.

This position may be eligible for a hybrid work arrangement. Remote work, if approved, must be performed within the State of Nevada.

Responsibilities:

Website Strategy & Management

• Develop and manage a plan for website updates, enhancements, and long-term improvements, ensuring alignment with institutional goals and digital best practices

• Serve as the primary administrator for the college website, overseeing site architecture, navigation, content standards, and  publishing policies

• Oversee editing and publishing in the Modern CampusCMS including regular content audits to ensure accuracy, consistency, and removal of outdated or duplicate content

• Establish and manage CMS user roles, permissions, and approval workflows, providing guidance and quality control for departmental content contributors

• Ensure website compliance with accessibility standards (WCAG/ADA), privacy regulations, and institutional policies

Technical Maintenance, Security & Performance

• Ensure website functionality, performance, and reliability through regular updates, testing, and coordination with IT and external vendors

• Manage hosting environments, domain registration, integrations, and platform upgrades

• Maintain working knowledge of HTML, CSS, and JavaScript to support troubleshooting, enhancements, and vendor coordination

SEO, Analytics & Optimization

• Apply search engine optimization (SEO) best practices to improve search visibility and performance

• Monitor website traffic and performance using analytics tools (e.g., Google Analytics), and prepare reports for stakeholders

• Use data insights to recommend and implement improvements to content, navigation, and user experience

• Support digital campaigns through the creation and maintenance of landing pages, related website components, and forms tied to recruitment, events, and student retention

CRM Administration & Strategy

• Serve as the primary administrator for the college’s CRM, supporting workflows for admissions, advising, marketing, and advancement operations

• Manage CRM configuration, user permissions, and data quality in accordance with data governance and privacy standards

• Ensure data integrity, user permissions, and compliance with data governance and privacy standards

• Provide training, documentation, and ongoing support toCRM users across departments

Project Management & Collaboration

• Lead website and CRM projects from planning through implementation,  including system enhancements, integrations, and major content or process changes

• Coordinate timelines, priorities, and resources across departments, IT, and external vendors

• Stay current on trends and best practices in higher education, nonprofit, and digital platform to recommend continuous improvements

Required Qualifications

• Bachelor’s degree in  Information Technology, Information Systems Computer Science, Web Development, Digital Media, Marketing, Communications, or a related field

•  3–7 years of professional experience managing a website for a complex organization with multiple stakeholders, content contributors, and audiences

• Demonstrated experience serving as a primary administrator or system owner for a website and working extensively within a CRM platform

• Strong understanding of content strategy, user experience, accessibility standards (WCAG/ADA), analytics tools, and performance reporting

• Experience administering a CMS (e.g., WordPress, Drupal, or similar) at an organizational level, including content workflows, user roles and permissions, governance standards, and quality control

• Ability to interpret data and stakeholder needs to prioritize improvements and make informed recommendations

• Excellent written and verbal communication skills with the ability to collaborate across departments with technical and non-technical partners

Preferred Qualifications

• Experience working in higher education, nonprofit, or public-sector environments

• Familiarity with  enrollment, advising, marketing, or advancement workflows, and the systems that support them.

• Experience coordinating or leading digital projects involving cross-functional teams, vendors, or platform upgrades

• Working knowledge of front-end web technologies (HTML, CSS, JavaScript) sufficient to support troubleshooting and vendor collaboration

Compensation Grade

Administrative Faculty – C

This is a 12 month "A" contract position, 12 month contracts are used for year round programs.

The budgeted salary range for this position is $61,500 - $80,000

Salary is based on relatable education and experience, internal equity and budgets.

Remarkable Retirement

Our retirement plan is beyond compare. Your 19.25% contribution is generously matched by the University.   With the faculty retirement plan, you are 100% vested your first day. Sit back and watch your retirement dollars grow! 

All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada. 

Perks of Working at Great Basin College

• Health insurance options including medical, dental and vision

• 12 paid holidays

• Life insurance, long-term disability

• Generous annual and sick leave with 24 annual leave days, a beginning balance of 30 sick leave days.

• ComPsych supports employees through life's difficult moments.

• No state income tax!

• Free Parking

Grants-in-aid for Faculty Employees

Great Basin College is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee’s spouse or domestic partner. 

Exempt Yes

Full-Time Equivalent 100.0%

About Great Basin College

Located in the high desert of rural Nevada, Great Basin College is a Carnegie classified baccalaureate and associates degree granting institution embracing a comprehensive hybrid mission to deliver a full four-year liberal arts and sciences, community college and applied technical learning curricula. 

With its main campus in Elko, a beautiful site with residential housing and state-of-the-art learning technologies, GBC serves the largest geographic area of Nevada’s colleges. Great Basin College serves the citizens residing in ten of Nevada’s most rural counties, covering 86,514 square miles and bordering five states. 

This service area includes centers in Battle Mountain, Ely, Pahrump and Winnemucca. Additionally, satellite locations can be found in twenty other frontier communities.