User Acquisition Manager

Title: User Acquisition Manager

Location: Remote

Department: Professional Services

Job Description:

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 12K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential.

We are a team of 170+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.

We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

 

What You Will Do

• Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.

• Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.

• Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.

• Analyze the efficiency of campaigns and target audiences to enhance results.

• Oversee budgets and track performance to meet advertising objectives.

• Interact with clients and participate in pre-sale calls to build strong relationships.

• Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.

• Experiment with innovative formats - work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

 

What We Expect

• Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.

• Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;

• You have experience with web subscription user acquisition.

• Budget Management: Experience managing advertising budgets starting at $100,000 per month.

• Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.

• Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.

 

It’d Be Great If

• You have a proven track record of building user acquisition processes for apps from scratch.

 

What We Offer

• Motivated Team and Product: Join a team that is passionate about innovation and poised to scale dramatically with your contributions.

• Direct Communication: A transparent and straightforward work culture focused on achieving results.

• Fast-Track Impact: Receive immediate feedback from the market and contribute to Adapty’s expansion into new and exciting opportunities.

• Flexible Remote Work: Work from anywhere with a schedule that suits your life.

• Additional Benefits: English lessons, sports reimbursements, and more to support your personal and professional growth.