Specialist, Recruitment Marketing

Title: Specialist, Recruitment Marketing

Location: Des Moines United States

Job Description:

Employment Type:

Full time

Shift:

Description:

This role is a hybrid position and requires the colleague to live within the state of Iowa, ideally near a MercyOne location.

The Recruitment Marketing Specialist plays a key role in supporting, creating, and executing marketing strategies to build and strengthen the employment brand and increase the number of candidates that MercyOne receives for open positions. With a proven track record of using data to drive business results and a deep understanding of the recruiting and talent ecosystem, this position provides key Recruitment Marketing support to the Trinity Health Service Areas, with a focus on MercyOne.

Requirements:

• Must possess a comprehensive knowledge of recruitment marketing in a corporate setting, as normally obtained through a bachelor's degree in marketing, Business Administration, Advertising, Human Resources or related field, and five (5) years or more of experience in Recruitment Marketing, Social Media marketing, job board management, or an equivalent combination of education and experience.
• Experience with a Recruitment Marketing Platform or multiple enterprise CRM systems (i.e. Phenom People, Avature, Salesforce, Eloqua, etc.) required.
• One (1) or more years of proven work experience as a social media strategist preferred.
• Must be able to travel to various MercyOne sites or recruiting events as needed (15% to 20% of the time).
• Must possess strong social media skills including the ability to build a strong network with social media industry professionals and influencers.
• Ability to continuously learn and seek personal and professional growth opportunities in the changing area of recruitment marketing, employer branding, social media and build credibility with customers, peers, and team members.
• Strong interpersonal, consultative and relationship building skills to become an advocate for MercyOne in social media spaces.
• Must possess a solid understanding of social media metrics with the ability to interpret the results and take action to increase effectiveness of social media campaigns.
• Must possess excellent written and verbal communication skills to develop relevant content topics to reach the targeted candidates and explain complex social media data in an understandable way to mixed audiences.
• Must be comfortable operating in a collaborative, shared leadership environment.
• Must possess a personal presence that is characterized by a sense of honesty, integrity and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals, and values of Trinity Health.
• Must possess exemplary planning, organization, and time management skills to be able to manage multiple priorities and work in the fast-paced social media arena.
• Must have the flexibility to handle and prioritize the completion of multiple tasks/projects in a timely and organized manner.
• Must possess a fundamental understanding of website structure.
• Familiarity with web design/graphics, brand guidelines, web and publishing.
• Must be proficient with Microsoft Office tools.
• Experience with Workday, Candidate engagement software, and automation preferred.

Essential Functions:

• Knows, understands, incorporates, and demonstrates the Trinity Health Mission, Vision, and Values.
• Ensures consistency of the MercyOne and Trinity Health Employment brand to attract and recruit diverse top talent.
• Creates and fosters a positive candidate recruitment experience.
• Serves as a subject matter expert on CRM and talent attraction platforms to assure compliancy with set standards.
• Drives application growth by planning and optimizing activity between channels, including Job Boards, Editorial/Advertorial, Organic & Paid Social, and other resources as appropriate.
• Provides social media and online community communication and support.
• Continuously identifies, evaluates, and tests new channels, partners, and platforms.
• Participates in planning, defining, and validating MercyOne's Talent Sourcing philosophy, strategy, and approach.
• Prepares weekly and monthly reports on web traffic and ROI. Recommends sourcing plans and social media platforms based on talent analytics.
• Plans and implements (including but not limited to collecting or helping create collateral, tracking ROI, and responsibility of event set up, etc.) of Job Fairs and Recruiting events.
• Creates and distributes internal/external recruiting collateral.
• Works with Trinity Health Service Areas to guide, assist, offer expertise in recruitment marketing content for campaigns, events, and special projects.
• Administers all recruiter social media accounts ensuring up-to-date content.
• Creates a strong relationship with and works collaboratively with the Corporate Marketing Department(s) and Marketing colleagues.
• Maintains knowledge of MercyOne employee benefits, salary structures, etc. Provides candidate information related to culture and benefits, which promotes the MercyOne system as the employer of choice.
• Maintains a working knowledge of applicable Federal, State, and local laws and regulations, Trinity Health's Organizational Integrity Program, Standards of Conduct, as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical, and professional behavior.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.