Social Media Specialist

Social Media Specialist

Job Locations: US-OH-Cincinnati | US-OH-Beachwood | US-VA-Falls Church | US-SC-Greenville | US-VA-Chesapeake

Category

Corporate Brand

Position Type

Regular Full-Time

Department

Corporate Brand

Work Location

Fully Remote

Posting Type

Standard

Why You Should Work With Us:

Arizona College of Nursing is a rapidly growing, nursing school that transforms people’s lives by preparing them for careers in nursing and improving communities through the care its graduates provide. As a leading nurse educator, Arizona College of Nursing offers students the opportunity to earn a bachelor’s in nursing in 3 years or less with qualified transfer credits. Our quality nursing curriculum prepares students for an in-demand career to help communities overcome the chronic, well-known, and increasing nursing shortage. Through the execution of a targeted growth strategy, the college plans to meet the growing demand for nurses by launching campuses in markets where bachelor’s prepared nurses are needed.

Putting students first, we are dedicated to providing students with an exceptional education in growing healthcare fields; teaching them relevant, required skills for today and the future. Our culture is positive, supportive, and collaborative. As a team, we continually embrace our core values:

Passion: We love helping others succeed.
Excellence: We strive to be the best.
Adaptability: We learn, in part by trying new ideas.
Accountability: We own our results.
Integrity: We do the right thing.

What You'll Do:

The Social Media Specialist fosters community engagement by creating and managing engaging multimedia content across social platforms. This role includes capturing and editing photos and videos, monitoring online reviews, and collaborating with colleagues to meet social media goals. The focus is on supporting the overall effectiveness of social media marketing efforts through active audience interaction and relationship building.

Essential responsibilities:

• Content Creation and Management:
  • Create and publish engaging and relevant social media content that aligns with our brand and resonates with our audience.
  • Capture, edit, and optimize photos and videos of students and faculty to generate multimedia content suitable for multiple platforms.
  • Ensure all content adheres to the College’s compliance standards and brand guidelines.

• Audience Engagement and Community Building:
  • Monitor social media accounts, actively engage with audiences, and foster a vibrant and inclusive online presence.
  • Manage online reviews by facilitating, monitoring sentiment, and responding promptly to negative and positive feedback.
  • Collaborate with campus leaders, colleagues, students, and vendors to meet social media goals and enhance marketing and communication campaigns.

• Administrative Support and Organization:
  • Maintain an organized content calendar, scheduling posts to ensure a consistent and timely online presence.
  • Assist with managing social media tools, subscriptions, and assets.
  • Support brand marketing colleagues with administrative tasks related to social media and marketing efforts.

At Arizona College of Nursing, we believe in a collaborative approach where all colleagues work together towards our shared goals. It's important to note that this list doesn't cover everything you'll be asked to do or need to do. We value adaptability and flexibility as we grow and evolve as an organization.

What We Need From You:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

Must have:

• Bachelor's degree in marketing, communications, or related field.
• Minimum of two years’ experience in social media community management and content creation.
• Proficient in all major social media platforms, including Facebook, Instagram, TikTok, Twitter (X), and LinkedIn, with a deep understanding of trends, features, and best practices.
• Proficiency in content creation tools, including CapCut and Canva, to produce high-quality visuals and videos for social media.
• Experience using social media management and collaboration tools such as Asana, Hootsuite, or Sprout Social to plan, schedule, and analyze content performance effectively.
• Strong ability to think creatively and build relationships with key stakeholders.
• Ability to work strategically and seamlessly across multiple platforms.

Nice to have:

• Skilled in sourcing, curating, and leveraging user-generated content (UGC) to enhance engagement and foster authentic connections with audiences.
• Prior experience in a highly regulated industry.
• Excellent writing, editing, and customer service skills.

What We Are Offering You:

• Competitive pay and opportunities for professional development.
• Dynamic organizational culture within a supportive working environment.
• Rest and relaxation with generous PTO and holiday benefits.
• Robust health and welfare benefits package including, but not limited to, medical, dental, and vision.
• Preparation for the future with a 401(k) and company match.