Social Media Specialist

Title: Social Media Specialist

(12 month contract)

Location: Crawley England GB

Type: Contract

Workplace: Hybrid remote

Job Description:

We are seeking a creative and hands-on Social Media Specialist to support our brands in North America. You will be a confident self-starter, able to operate independently on a day-to-day basis, identifying risks and opportunities early, and providing proactive recommendations.

Working as part of the Digital Content & Communications team, you will plan and deliver always-on and campaign content across LinkedIn, Facebook, Instagram, and YouTube, in close collaboration with the North America teams. You will handle multiple brands simultaneously, requiring strong prioritisation, fast and clear context-switching, and the ability to keep several workstreams moving at once.

Paid social ownership, including budget, campaign set-up, and optimisation, sits with the NA Paid Media team. Your role is to provide strong recommendations, briefs, and content to enable effective organic and paid activity, while owning organic social performance for your brands.

Key responsibilities

Content planning and creation

• Develop and maintain social media content calendars for assigned brands, aligned to commercial priorities, seasonality, and campaign plans.
• Create or brief on-brand social assets (static, carousels, simple motion, stories, short-form video) using tools such as Canva/ Adobe CC and brand templates.
• Apply modular content principles, thinking in series, themes, and reusable building blocks rather than one-off posts, and identify high-performing formats to scale across brands.
• Write clear, engaging copy tailored to platform, audience, and brand voice, including hooks, post copy, and CTAs.
• Localise/adapt global and North America assets for individual brands, ensuring relevance to local customer needs and regulations.

Channel management and community

• Schedule, publish, and quality-check posts across key platforms for assigned brands, ensuring consistency and timeliness.
• Monitor comments, messages, and reviews, escalating customer issues in line with agreed processes and SLAs.
• Ensure consistent use of hashtags, tagging, handles, and UTMs to support tracking and discoverability.
• Stay on top of social trends, formats, and platform updates, recommending tests that could improve engagement or reach.

Campaigns and collaboration

Work closely with the North America team to:

• Provide content, creative variations, and messaging recommendations for paid social campaigns.
• Share audience insights, post-click learnings, and on-channel performance to inform paid strategy.
• Support branded and seasonal campaigns (e.g. promotions, product pushes, regional initiatives) with strong organic social activity.
• Collaborate with performance marketing, SEO, CRO, and brand teams to ensure social activity supports broader digital goals (traffic, leads, conversions).
• Brief and collaborate with creative or video partners where needed, providing clear objectives, examples, and feedback.

Performance, optimisation and reporting

• Track performance across brands (reach, impressions, engagement, clicks, conversions) and provide regular dashboards and commentary.
• Identify what’s working/not working by brand, channel, and content type, and proactively make recommendations for improvement, escalating risks or issues early, and proposing clear next steps.
• Connect social performance to broader digital signals such as traffic quality/ conversion intent.
• Feed insights into test-and-learn plans (e.g. creative variants, formats, copy angles, posting times).
• Use tools such as native platform analytics, Google Analytics, and social/CRM platforms (e.g. Sprinklr or HubSpot) to understand performance.

Governance and brand consistency

• Ensure all posts and assets follow brand guidelines, tone of voice, and legal/compliance requirements.
• Support the implementation of social media best practices and playbooks.
• Help maintain clear documentation (calendars, asset libraries, naming conventions, UTM structures).

Requirements

• 3+ years’ experience in social media management for B2C and/or B2B brands, ideally across multiple brands or markets.
• Strong track record of managing content calendars and organic social campaigns end-to-end.
• Proficiency with Canva / Adobe CC (or similar) to create high-quality, on-brand social assets.
• Experience using social media management and analytics tools, and familiarity with platforms such as Sprinklr and/or HubSpot, plus native insights.
• Comfortable working with performance data, extracting insights, and presenting simple, visual reports.
• Excellent written English with strong attention to detail and ability to adapt tone of voice.
• Strong organisational skills, able to manage multiple brands, stakeholders, and deadlines, including confident prioritisation and rapid context-switching between brands and campaigns.
• Proactive, self-starting approach, able to work independently day to day, anticipate risks or blockers, and bring forward clear, data-informed recommendations without waiting to be asked.

Desirable

• Experience working alongside paid media teams, including providing briefs and recommendations for paid social activity (without owning campaign set-up or budgets).
• Experience in service industries (e.g. facilities, food service, logistics) or other complex B2B2C environments.
• Experience working with North American markets/time zones.
• Basic understanding of how social activity links to wider digital journeys.
• Experience working in complex matrix organisations.

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.