Social Media Manager

Title: Social Media Manager

Location: 6536 E Hillsborough Ave, Tampa, Florida, US, 33610

Category: Marketing

Job ID: 6554

Overview

Compensation: $77,000 - $118,000 based on experience and credentials
Location Type: Hybrid Position Type: Full Time

The Social Media Manager is a critical, hybrid role responsible for driving the brand's social media presence through both strategic platform management and on-the-ground content production. The Social Media Manager is not desk-bound; the individual must skillfully manage time, balancing daily digital operations with frequent travel to capture and create compelling field content. The role will be the engine behind the social content output across various social media channels, including TikTok, Instagram, YouTube, and all existing and emerging platforms. This individual is responsible for the day-to-day operations of social media channels, including monitoring, reporting, and tracking of all activities.
Responsibilities

• Develop, manage, and execute a comprehensive monthly content calendar that effectively integrates field-created media with planned digital campaigns
• Write platform-specific copy, ensuring the tone is conversational, clear, and aligned with overall Suncoast brand messaging
• Monitor all social channels, responding promptly and professionally to comments, direct messages, and mentions to foster a vibrant online community
• Provide process support to the escalation teams to promptly respond to any required private or public messages or comments
• Plan, travel to, and capture engaging content at Suncoast Credit Union events, key locations, and member/customer sites
• Identify, pitch, and manage potential influencer and creator partnerships (Finfluencers, local community creators) to expand Suncoast's reach and establish credibility with new audiences
• Identify and develop compelling member stories, customer testimonials, and behind-the-scenes content suitable for various social platforms in a proactive manner
• Produce high-quality, raw content on the spot, including short-form video clips, photography, and live streams, using professional or mobile equipment
• Plan, script, and produce compelling short-form video content designed for platforms like TikTok, Instagram Reels, YouTube, and others
• Develop a consistent pipeline of video concepts, focusing on quick-hit financial tips, educational explainers, and relatable member-centric stories
• Coordinate and films in-house talent (employees and subject matter experts) to create authentic, engaging content that humanizes the Suncoast brand
• Embody a solutions-oriented approach to the work, executing unconventional strategies to grow the follower base and increase key engagement metrics aggressively
• Track, measure, and analyze performance data for all social media initiatives, generating clear, actionable reports to inform future strategy
• Maintain knowledge and understanding of current trends, laws, and issues affecting the area of expertise
• Attend educational events to increase professional knowledge
• Complete annual compliance and info security training to understand employees' role in maintaining effective compliance and security programs
Qualifications

• Bachelor’s degree in Marketing, Digital Media, Journalism, or a related field
• A minimum of 4 years of experience managing professional social media accounts, with a strong portfolio demonstrating successful growth and content creation
• Proven experience in a hybrid field-based or event-driven content role is essential
• Deep, practical knowledge of major social media platforms and analytics tools
• Advanced skills in mobile videography and photography
• Proven experience in a hybrid field-based or event-driven content role is essential
• Deep, practical knowledge of major social media platforms and analytics tools
• Proficiency in content creation software (e.g., Canva, video editing apps) required
• Resourceful, collaborative and possesses a plethora of ideas on how to bring to life social content under tight timelines
• Must be a highly creative, self-motivated, and flexible individual capable of managing a split schedule between office/home desk work and travel/fieldwork
• Must possess a valid driver’s license and the ability to travel frequently to various local or regional locations as needed
• Ability to prioritize tasks by effectively managing competing and changing priorities to meet deadlines
• Accurate, detail-oriented, and organized with task management
• Ability to analyze and resolve difficult and often complex problems or situations
• Strong written, verbal, and interpersonal communication skills to interact effectively with members, staff, vendors, and government regulators
• Strong knowledge and understanding of credit union products, services, policies, and procedures
• Strong knowledge and understanding of regulatory compliance
• Strong knowledge and understanding of credit union computer systems and software applications required to perform job duties

Benefits

• Financial Well-Being: Bonus Program up to 12%, 401K Matching up to 8%, Retirement Planning, Pay Increases based on Competency, Employee Loan Discounts, Flex Spending Accounts
• Wellness: Medical Coverage, Dental and Vision Coverage, Access to 4,000+ Gyms, Mental Health Resources, PTO Wellness Days, Short Term and Long Term Disability Coverage
• Work-Life Balance: 11 Paid Holidays, 3 weeks of Paid Time Off, 4 weeks of Paid Parental Leave, Birthday PTO
• Community Involvement: Paid Volunteer Hours
• Growth:Degree Assistance up to $5,000 per year

Company Overview

Suncoast Credit Union is consistently chosen as a Tampa Bay Times Top Workplace because its employees genuinely #LOVEWORK! Employees flourish in an inclusive culture celebrating growth and prioritizing the community. Chartered in 1934.