Social Editorial Manager

Title: Social Editorial Manager

Location: San Francisco, CA

Job Description:

About this Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

As Strava empowers over 150 million athletes globally, we're seeking a Social Editorial Manager to support our goals of increasing brand awareness. You’ll work to craft and manage our Brand narrative and voice across community-centric channels, such as the Strava Club, Reddit, and YouTube. As an expert in writing clear and concise copy, you will articulate the value and benefits of Strava to both current and prospective users. As a member of our Brand Marketing team, you will help infuse our brand into cultural spaces while growing brand awareness with a cross-functional team of Partnerships, Comms, and Product Marketing. You’ll bring a sharp editorial voice, strong visual judgment, and a deep understanding of Strava culture to build brand affinity and spotlight our product.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week.

What You'll Do:

• Write, edit, and publish daily content for Strava’s community channels that is clear, compelling, culturally relevant, and always athlete-first
• Develop and maintain a consistent voice and tone that reflects Strava’s brand while centering our athlete community
• Maintain an editorial calendar for community channels and plan around product launches, cross-functional campaigns, and seasonal moments
• Collaborate with other teams (Brand, Communications, Product Marketing, Support) to write content that informs, educates, and builds trust in our brand

What You'll Bring to the Team:

• A strong grasp of community voice and tone. You excel at writing in a style that feels authentic, casual, and engaging. Whether it’s first-person storytelling or speaking directly to the audience, your words sound like they belong in the conversation, not outside of it.
• Fresh, channel-native thinking. You bring bold, exciting ideas to the table, not just for the sake of novelty, but with a clear understanding of what works best for each platform. You’re fluent in the nuances of social, editorial, and digital formats, and you tailor your approach accordingly.
• Curiosity that drives innovation.  You seek to understand emerging channels and cultural shifts, staying one step ahead of where the attention is going. You don’t wait to be told, you explore, test, and adapt.
• Comfort in cross-functional collaboration. You’re at ease working with different teams across the organization. You navigate varied perspectives with clarity and empathy, and you know how to get things done without losing sight of the shared goal.
• A finger on the pulse of internet culture.  You’re not just watching trends, you’re living them. You know which moments are worth jumping into, which ones to let pass, and how to make something feel timely without being try-hard.
• A bias toward boldness and experimentation. You’re energized by the opportunity to try something new, go big, and have fun doing it. You embrace failure as part of the creative process and encourage others to do the same.

We’re excited about you because:

• Have 4–5 years of experience writing for brands on social, with a proven ability to adapt tone across platforms
• You are a highly organized self-starter with excellent writing, editing and communication skills
• You have experience writing compelling consumer copy to tight deadlines
• You’re knowledgeable of SEO and content optimization strategies that can be applied across a variety of different content streams
• Have the ability to analyze data and use relevant insights to inform editorial decision-making
• You have experience in community management on platforms such as Reddit, Discord, etc.

Required: Demonstrated familiarity with Strava, either as a user or through close engagement with the athlete community, particularly in endurance sports like cycling or similar disciplines. This experience should inform your understanding of our product, user needs, and community values. Writing samples will also be required along with your application.

Compensation Overview: 

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $95,000-105,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.