Social Content and Creator Strategist

Title: Social Content & Creator Strategist - Western Europe

Location: Amsterdam - Netherlands

Job Description:

Jobs Summary:

The Social Community & Content Strategist - Western Europe supports iHerb’s European marketing strategy with a focus on growing social media presence by creating, curating, and localizing engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social platforms.

Supporting the wider marketing and paid media team’s efforts to grow awareness of iHerb in the region. This role requires understanding of Western European customers behaviour with a focus on developing brand awareness and engagement through culturally relevant UGC-style content.

Job Expectations:

In this role, you are expected to:

• Provide a native, cultural perspective on Western European health and wellness customers by researching market differences to help iHerb target customers effectively
• Be the voice of Western Europe when informing the wider European marketing team’s strategy
• Develop engaging TikTok and Instagram content strategies tailored to Western European audiences carried through to execution
• Partner with creative teams and external agencies, and local creators/UGC contributors to develop high-quality content
• Define and build social strategies relevant to the market
• Adapt global brand messaging into culturally relevant formats for Western European markets to support on site promotional execution and advertising development outside of social
• Collaborate effectively with cross-functional teams, in a fast-paced environment
• Work closely with the Marketing Manager, Europe whilst collaborating closely with the Global Social/Brand team based in the US

Key Responsibilities:

Strategy Development

• Serve as the Western European voice of the customer. Provide country- and category-specific insights to inform creative development by building strategies tailored to the Western European market

Content Development & Execution

• Drive the end-to-end content development process, including creation, editing, and publishing, to ensure assets are optimized for social platforms such as TikTok, Instagram, Meta and Pinterest
• Conduct A/B testing and implement learnings to optimize performance. Track content results across multiple platforms and apply insights to improve future executions
• Use internal performance tools to track KPIs and report results to the wider Marketing team

Creator & Community Management

• Scout, onboard, and build creator communities across Western European markets
• Maintain relationships and manage day-to-day communication with creators across Western European markets
• Develop creative briefs aligned with marketing strategies and effectively brief creators

Cross Functional Collaboration

• Collaborate with marketing, creative, and global brand teams to support campaign executions
• Coordinate with external partners and agencies on production deliverables
• Share market insights that support broader European content initiatives
• Develop creative briefs aligned with marketing strategies and effectively brief creators

Data & Reporting

• Able to set, track, and report against KPIs that directly link to commercial targets and performance goals (Engagement rate, Content views & completion rate, CTR, CPA, ROAS
• Creator performance metrics (e.g., output volume, conversions, Spark Ads performance)
• Translates performance insights into actionable recommendations to optimize future content and campaigns

Communication

• Strong ability to communicate effectively with a variety of stakeholders across regions and teams
• Capable of presenting ideas, creative concepts, and performance insights clearly and persuasively
• Comfortable collaborating with cross-functional teams, providing updates, and ensuring alignment across Marketing, Creative, and Global Social teams

Knowledge, Skills & Abilities:
Required

• Strong proficiency in TikTok and Instagram content creation (filming and editing)
• Native or near-native fluency in Spanish, French or German
• Understanding of Western European digital culture, trends, and audience behaviors
• Ability to analyze social performance metrics
• Strong communication, collaboration and planning skills
• Ability to manage multiple priorities in a dynamic environment

Preferred

• Experience with video editing tools
• Experience working with creators or managing UGC pipelines
• Background in Health & Wellness is a plus
• Experience in agency larger corporate global environments with multiple stakeholders
• Basic proficiency with Google Analytics / GA4 to review performance indicators

Equipment Knowledge:

• Smartphone-based content creation and editing tools (e.g., in-app editors, CapCut)
• Social media management and analytics platforms (TikTok Analytics, Instagram Insights)
• Basic to intermediate proficiency in Excel or Google Sheets (content calendars, tracking, KPI summaries)
• G-Suite and/or Microsoft Office Suite
• Knowledge of Motion or short-form video animation is a plus
• Knowledge of Asana or other task management platforms is a plus

Experience Requirements:

• At least 2-5 years of hands-on experience in social media content creation (TikTok, Instagram Reels) for a brand, retailer, or agency
• Experience producing UGC-style content from concept through execution
• Experience collaborating with creators or UGC contributors
• Ability to interpret social analytics and apply insights to future content
• Experience managing content calendars or creator workflow

Education Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, Creative Business, Creative Media Management or a related field; or proven equivalent practical experience

Work Environment:

The noise in the work environment is usually moderate.

Other factors are:

• Hybrid working model: 3 days per week onsite in the Amsterdam office and flexibility to work from home on other days
• Professional, yet casual working atmosphere
• Collaborative, fast-paced environment involving global and regional teams

Work closely with global teams across multiple regions; flexibility in working hours may be required