Senior Specialist, Publications Marketing

Title: Senior Specialist, Publications Marketing

Location: US VA Alexandria

time type: Full time

job requisition id: JR19-2025

Job Description:

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

ATD Press has hundreds of books that are considered the most respected in the Talent Development industry. Publications are written by industry thought leaders. This is a pivotal time for ATD publishing, as ATD broadens its sales and marketing efforts for its growing list of books and publications.

As aSenior Specialist, Publications Marketing, you will report to our Marketing Manager - Membership & Flagship Products, supporting the broader Marketing department. The Senior Specialist will assist with email and marketing campaign development by organizing, tracking, and facilitating marketing initiatives, management, and execution to drive business primarily for our publications program. Additional activities and campaigns include support of community engagement.

Specifically, the key activities you will support in this role include:

• Copywriting and supporting the development of marketing collateral, including email, direct mail, print/digital advertising, content, and social media graphics

• Setting up and deploying emails through ATD marketing systems

• Monitoring performance metrics and providing weekly tracking analysis on marketing campaigns

• Effectively and collaboratively working in partnership with a growing and changing team of marketing, publishing, and training professionals who are results-driven and passionate about their work

• Demonstrating an exceptional customer-first approach and an ability to interface with authors about their books and marketing best practices

• Updating website content with a focus on user experience and optimization

• Facilitating special tactics campaigns for publications and community engagement programs

• Helping to support campaigns to increase market exposure and generate new business and audience acquisition

• Processing data to curate targeted audience marketing lists

• Other duties as assigned

About You:

• You are a self-starter, comfortable taking initiative, able to quickly learn systems and technology, and eager to improve results.

• Bachelor’s degree in communications, journalism, marketing, or equivalent relevant experience is

• Minimum of 2 years in a publishing environment with 3 - 5 years of experience in marketing

• Ability to learn and understand nuances of talent development content and audiences for copywriting and marketing purposes

• Applied knowledge of the Chicago Manual of Style and AP preferred

• Collaborative, client-focused mindset

• Strong project management skills; must be able to juggle multiple projects and deadlines simultaneously

• Strong problem-solving skills with an ability to research issues and provide actionable recommendations

• Resourceful, extremely detail-oriented, and analytical

• Excellent copywriting and interpersonal communication skills are a must

• Experience with HTML and email marketing programs and systems

Meet the Marketing Team…

• The Marketing & Digital Strategy team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.

• With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives.

• We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.

Our Work Environment…

• The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA.

• You will be expected to be in the office 4 days a week for your first quarter, with the potential for more hybrid-time after this period.

• Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.

• We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.

• We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.

If you are interested in this position, or ATD in general, we want to talk with you!
Benefits:

Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan with 6% company match and immediate vesting on employee contributions
• Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Tuition Assistance
• Wellness library and events (virtual and in-person)
• Life insurance
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• Short- and long-term disability
• Pet insurance
• Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at recruiting@td.org or you may call us at 1.800.628.2783.