Senior Marketer, Social and Community

Title: Sr Marketer, Social and Community

Location: Remote - USA

Job Description:

POS-29853

 

 

About Masters in Marketing

 

 

Masters in Marketing is HubSpot Media's flagship marketing newsletter, delivering insider strategies and tactics to over 200,000 small business owners and marketers. We're not about inspirational fluff - we provide tactics, case studies, and actionable insights that our readers can implement the next week.

 

 

As part of HubSpot Media's portfolio of B2B media brands (including The Hustle, My First Million, Mindstream, and Science of Scaling), we partner with HubSpot's marketing ecosystem to educate digital marketers on building brands, driving website traffic, and increasing conversions.

 

 

Our content features interviews with marketing leaders like Ross Simmonds, Emily Kramer, and Alex Lieberman, plus insights from brands like Liquid Death, Chicago Transit Authority, and Chubbies. We have an incredible network of internal and external experts providing fresh insights every week.

 

 

The Opportunity

 

 

We're establishing our brand's social presence and looking for a social marketer/producer who gets it. This isn't about posting static imagery for a B2B brand - we're building a media product that serves the marketing community, and we need someone with the production chops and cultural understanding to make it happen.

 

 

What You'll Do

 

 

Social Content Production (YouTube, LinkedIn, Instagram)

 

• Develop and execute content strategies across our three primary social channels


• Create social-first programming, including video, text, and carousel content that resonates with our marketing audience


• Collaborate with our channel producer on YouTube Shorts strategy and own the Community Tab experience


• Pioneer LinkedIn content strategy from the ground up, partnering with our Newsletter Editor and YouTube Producer


• Build an Instagram presence with compelling visual and video content


• Own editorial calendars and publishing schedules across all platforms


• Independently produce short-form video content, including production and post-production when needed



 
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Audience Engagement (YouTube, LinkedIn, Instagram)

 

• Respond to comments and engage with our community on behalf of the Masters in Marketing brand


• Foster relationships and build connections with our marketing audience


• Manage community interactions to drive subscriber growth and increase engagement rates


• Represent our brand voice consistently across all social touchpoints


• Build and nurture our follower base through meaningful community interactions



 
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Performance Reporting (YouTube, LinkedIn, Instagram)

 

• Track and analyze performance metrics across all social channels


• Measure success against growth goals for subscribers, followers, and engagement rates


• Use data insights to optimize content strategy and publishing approach


• Report on community growth, engagement trends, and content performance


• Work with our team's data analysis support to inform strategic decisions



 
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IRL Activations

 

• Support our in-person marketing events and industry activations


• Partner with our audience development lead on event programming


• Capture and create social content from live events to extend their reach online



 
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Who You Are

 

 

Experience & Background:

 

• 5+ years of social media marketing / production experience


• Media or content production background (we want a producer, not just a poster)


• Experience developing social-first content that actually performs


• B2C or media company experience preferred over traditional B2B marketing



 
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Skills & Tools:

 

• Proficient in content creation tools: Canva, ChatGPT, CapCut, Riverside, Descript


• Can independently produce short-form video content, including production and post-production


• Strong writing skills for developing social content calendars


• Understanding of editorial angles and social-first formats - what makes content engaging



 
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Some nice to haves: 

 

• You understand social-first programming and have your finger on the pulse of digital culture


• You read Link in Bio and Future Social


• You're genuinely interested in the marketing space and the marketing community


• You follow and appreciate creators like Bimma Williams, Nick Tran, Emily Kramer, Ross Simmonds, Kieran Flanagan and Kyle Poyar


• You're passionate about quality, impactful, short-form content, and understand what makes it work



 
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Mindset:

 

• You have an itch to serve and represent the marketing community


• You have taste and editorial judgment


• You're passionate about developing content that marketers actually find valuable


• You want to build something meaningful, not just hit vanity metrics



 
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What We're NOT Looking For

 

 

We're not looking for someone who has only worked at B2B brands posting static imagery. We want someone with a media mindset who understands production, editorial angles, and cultural relevance.

 

 

What You'll Get

 

 

• The opportunity to build a social presence for one of the fastest-growing marketing newsletters


• Support on data analysis to inform your content strategy


• Collaboration with HubSpot's broader marketing media ecosystem


• The chance to work with incredible marketing experts and thought leaders


• A role where your work directly impacts 200,000+ marketers trying to grow their businesses



 
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Ready to Apply?

 

 

We're looking for a social producer with enough marketing skills to be dangerous. If you're excited about building community, creating thumb-stopping content, and serving the marketing audience with content that actually matters, we want to hear from you.

 

 

Pay & Benefits

 

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

 

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

 

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

 

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$92,000—$138,000 USD

 

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

 

If you need accommodations or assistance due to a disability, please reach out to us using this form.

 

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

 

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

 

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

 

India Applicants: link to HubSpot India's equal opportunity policy here.

 

About HubSpot

 

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. 

 

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

 

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

 

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

 

Explore more:

 

• HubSpot Careers


• Life at HubSpot on Instagram



 
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