Senior Manager, Content and Storytelling

Senior Manager, Content and Storytelling

PHA Vision: A healthier America powered by good food for all.

Organizational Background:

At Partnership for a Healthier America (PHA), we are advancing equitable access to nutritious food for all in America to lead healthy lives. As a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move! campaign in 2010, PHA works with community organizations, corporations, foundations and governments to build healthier communities through nutritious food.

Since our founding, PHA has made water the most purchased beverage in America, removed 7 trillion calories and literally tons of salt, fat and sugar from the food system. We have partnered with more than 500 partners across the public, private, nonprofit and charitable food sectors and are a credible convener and collaborator.

Most recently, we’ve connected families across the country with over 45 million servings of produce as part of our commitment to bring 100 million servings to underserved communities. And we have an ambitious vision to build Good Food Cities by advancing strategies to double consumption of fruits and vegetables in 15 U.S. cities by 2030, starting with Indianapolis, Indiana; Chicago, Illinois; and Denver, Colorado.

Position Summary:

PHA is seeking a Senior Manager, Content and Storytelling with a strong background in non-profit communications to join our Marketing & Communications team and share the stories of PHA’s work and impact with our audiences, primarily through our digital channels.

We are looking for someone who can own and lead our content creation process from start to finish. This includes maintaining the organization’s editorial calendar, identifying stories and content topics by working collaboratively and closely with our Programs and Development teams, planning for content collection during key moments and events, conducting interviews as needed, and writing blog, email and social media content.

You would also be responsible for project managing PHA’s content and storytelling process – updating project management tools, coordinating with internal teams and external beneficiaries, and providing updates in meetings and via email.

PHA is a highly collaborative and dynamic work environment, where working successfully across teams and responsiveness are key. The position will join a highly motivated and capable team that is based across the country, drawing from their own personal experiences as well as professional and academic expertise to drive food systems change.

PHA’s staff is fully remote and this candidate can be based out of anywhere in the U.S.

PHA’s core hours in which staff are expected to be available and communicative are 10 AM - 5 PM EST.

Key Responsibilities:

• Responsible for owning and updating PHA’s yearly editorial calendar, seeking input, feedback and buy-in from key stakeholders across the organization.
• Lead the strategic content development process in close collaboration with the rest of the Marketing & Communications, Programs and Development teams, including developing content ideas and brainstorming campaign ideas during key moments of the year.
• Write and edit for a wide range of content formats – including blog posts, emails, newsletters, social media, website, press materials, advertising copy, marketing collateral, programmatic assets, and development communications.
• Manage the storytelling content collection process, including planning and logistical support for storytelling trips with community-based organizations across the country. Some travel would be required; roughly once a quarter.
• Interview external beneficiaries of PHA’s work, as part of storytelling content collection. This also includes tracking stipend amounts and working with the Finance team to adequately compensate interviewees.
• Maintain PHA’s quote and storybank, allowing staff across the organization to access content for their various needs and audiences.
• Project management of content process – updating internal project management tools, coordinating with other teams and external beneficiaries, providing updates in meetings.
• Supervise the Manager, Social Media, supporting their growth and working to ensure that social media messaging is in line with our overall content strategy.
• Supervise and delegate to two external consultants: a graphic designer (responsible for creating most of the visual content to accompany our written storytelling content) and a digital communications contractor (responsible for the technical building of emails in Pardot email marketing platform and for updating our website, including posting blogs, in our CMS).

Desired Qualifications and Experience:

• 3 - 5 years of demonstrated experience in nonprofit communications, with a particular focus on developing strategic communications plans and telling meaningful stories that drive action.
• Knowledge and understanding of marketing and branding best practices across digital platforms.
• At least 2 years of experience with managing direct reports.
• Excellent writing and communications skills across various audiences and channels, including blog posts, emails, newsletters, social media, website copy. Ability to showcase a portfolio of high-quality work.
• Strong interpersonal and communication skills, with a demonstrated ability to form new relationships and work effectively and collaboratively with colleagues at all levels as well as external partners and beneficiaries of PHA’s work.
• Self-directed with strong project management and organizational skills, including the ability to plan, coordinate and prioritize multiple projects autonomously under tight deadlines.
• Experience using a project management tool (PHA uses Asana) to track projects is a plus.
• Some experience in graphic design for digital and traditional formats, especially experience with Canva and Adobe Photoshop, is a plus.
• Proven interest and commitment to staying on top of nonprofit communication trends.

Reporting Structure:

The Senior Manager, Content and Storytelling reports to the Senior Director, Marketing and Communications. This position also works closely with the rest of the Marketing and Communications team, as well as PHA’s Programs team. This position would supervise the Manager, Social Media, along with two external consultants: a graphic designer and a digital communications contractor.

Compensation:

The salary range for this position is $80,000 to $95,000, commensurate with experience.

Partnership for a Healthier America has a competitive benefits package that includes health insurance, dental insurance, 401K with an employer match, paid vacation and sick leave, paid time off during the last week of the calendar year, 12 paid Federal holidays, and the ability to work remotely full time.

Travel:

Minimal travel (less than 10%) required for storytelling content collection trips and team retreats. Roughly one trip a quarter.