Senior Global Influencer Marketing Manager

Title: Senior Global Influencer Marketing Manager

Location: London England GB

Type: Full-time

Workplace: Hybrid remote

Job Description:

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for an experienced, talented and passionate Senior Global Influencer Marketing Manager to join our Global Talent team, to supercharge our colour, fragrance and holiday strategy, drive KPIs and manage our global influencer campaigns and relationships. 

As a Senior Global Influencer Marketing Manager you will

• Develop a global strategy that helps identify new, plus grow existing advocacy - utilise the right mix of influencer communities to drive awareness, brand love and conversion culminating in delivering on KPIs and increasing VIT.  
• Develop and manage end-to-end influencer campaigns across colour, fragrance and holiday campaigns. Including framing the campaign strategy, developing timelines, curating talent, devising playbooks for regions and generating global wrap reports. 
• Provide both post-campaign reporting and monthly global analysis to inform future campaigns - ensuring regions are providing accurate local data reporting to feed into global perspective.  
• Build a squad of global Influencers who will create content on an on-going basis and act as ambassadors for our brand. This will include identifying suitable profiles, negotiating rates and deliverables, managing contract development, maintaining strong relationships and providing reporting. Key to work collaboratively with regional teams to achieve this. 
• Maintain a holistic overview of all influencers activities, supporting local teams with guidance and focus on driving VIT results, connecting markets who will benefit from other market Influencer activations, plus initiate and develop relationships with influencers in new regions to spread wider colour, fragrance and holiday advocacy and credibility. 
• Responsibly represent the brand and manage relationships with all Influencer partners, talent managers, media and contacts at social networks 
• Manage the colour, fragrance and Holiday global Influencer budget to drive tactical global activations and provide recommendations to markets on ideal budget splits per campaign. 
• Capture and track organic Influencer content and build a bank of assets for our Social Media team to use across all platforms 
• Support Affiliate Team with recruitment to our social commerce program, Magic Beauty Stars, working closely with the Regions 
• Work with cross functional global teams from marketing to social to ensure influencers are factored in to key global campaigns - support with selection and contract negotiation ensuring  VIT and KPIs are a key consideration. 
• Be an expert in social listening tools (Traackr, Dash Hudson, etc.) and provide organised reporting and impactful recaps and presentations 
• Be a strategic thought partner and leader within the Global Marketing Team and provide influencer marketing support to all markets.  

 

Who you will work with

Reporting into the Global Head of Influencer Projects

About you

• 8+ years' experience across Influencer Marketing within beauty (make up and fragrance experience would be ideal), fashion or entertainment 
• Strong networking and relationship-building skills 
• Innovative thinker and creatively driven 
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude 
• A keen interest in all things beauty/fashion and an avid follower of relevant news and social trends 
• Results driven with excellent verbal and written communication skills 

 

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

 

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

 

 

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.