Senior Director of Global Social Media Strategy

Title: Sr. Director of Global Social Media Strategy

Job #1095751

Location: San Diego, California

Job Description:

Job Type: Contract
Compensation Range: $80 - 90 per hour

We are seeking a dynamic, strategic, and execution-focused VP / Sr. Director of Global Social Media Strategy to lead and scale our social media strategy/ impact across global markets. This leadership role will serve as the primary contact to our local teams, ensuring a consistent brand voice, timely delivery of campaigns, and performance-driven growth strategies across all social channels.
You will own the global social media strategy, while also leading programs that can be scalable for more than one market and support other global programs with best practices for social media, while overseeing all campaigns, content pipelines, and KPI tracking. You will be responsible for aligning external partners with internal brand, creative, and digital teams—translating high-level marketing objectives into clear, actionable deliverables.

Responsibilities:
Strategy & Leadership

• Develop and oversee the global social media strategy aligned with business goals, brand objectives, audience insights, and regional market needs.
• Keep knowledge and curiosity about social media developments (existing and new channels like Reddit or Quora) to align with strategy.
• Lead projects or programs to support the markets or other global initiatives.
• Define and drive key performance indicators (KPIs), ensuring alignment with broader marketing goals.

Project & Stakeholder Management

• Foster and maintain relationships with local markets and supporting global programs.
• Own scalable programs to support the markets.
• Collaborate cross-functionally with internal teams including Creative, PR, Brand, Paid Media, Product Marketing, and Operations to ensure unified messaging and brand consistency and business results.

Execution & Optimization

• Review, analyze, and report on performance metrics, making real-time recommendations to optimize channel effectiveness from a global perspective.
• Maintain oversight of community management strategies and escalation processes. As well as best practice sharing and training the teams with new releases, tips and tricks.

Innovation & Thought Leadership

• Stay ahead of industry trends, platform algorithm changes, and best practices; recommend new approaches for engagement and audience growth.
• Champion experimentation in formats, influencer partnerships, platform use, and emerging technologies (e.g., Threads, Discord, AI content tools).

Qualifications:

• 10+ years of progressive experience in digital marketing and social media, with at least 5+ years in a senior leadership role.
• Proven experience managing or working with a global team, supporting more than one market.
• Demonstrated success in driving measurable growth across social platforms.
• Strong project management skills, with experience using tools like Asana, Monday.com, or Wrike.
• Deep understanding of content creation, platform algorithms, and performance marketing KPIs.
• Excellent written and verbal communication skills; comfortable presenting to C-level stakeholders.
• Experience in a global, fast-paced B2C and B2B service industry is a plus.
• Remote experience preferred.

 
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one,

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).