Senior Copywriter

Senior Copywriter (Direct Response / Healthcare)

Durham, NC

Freelance

Remote$55 - $60 /hr

Our healthcare client is looking for a Senior Copywriter who would be responsible for leading direct response marketing copy for print, web, email, and television for Annual Enrollment and Open Enrollment sales materials. 

This is a freelance opportunity that is 20 hrs / week and 100% remote.

Job Description 
-Responsible for leading direct response marketing copy for print, web, email, and television for Annual Enrollment and Open Enrollment sales materials. 
-Brainstorms and collaborates with the other team leads to determine appropriate brand messaging for communications projects 
-Develops and presents copy that meets cost/benefit, budget, and corporate marketing strategy requirements 
-Follows  content, copy, and tone of voice guidelines. Follows  guidelines so content is compliant with regulatory and trademark requirements 
-Edits or supervises editing of internally developed projects for direct response marketing best practices, and grammatical and factual content 

Hiring Requirements 
-Minimum of 3 years professional experience in a corporate, agency or studio design environment with increasing responsibility 
-Minimum of 5 years professional experience specializing in direct response marketing 
-Portfolio of produced direct response marketing content including direct mail, email, letters, post cards, landing pages, paid social ads, and video and TV scripts 60 seconds or longer 
-Direct response marketing experience with regional or national brands 
-Experience writing long and short form copy, headlines, and scripts 
-Proficiency with Microsoft Office  

Hiring Preferences 
-Deep knowledge of direct response marketing best practices 
-Strong organizational and communication skills with ability to meet strict deadlines 
-Health insurance or health care experience preferred but not required 
-Able to work during Eastern Time Zone working hours 

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.