Senior Content Marketing Specialist

Title: Senior Content Marketing Specialist

Location:

US - Atlanta

Austin, Texas

Job Description:

Who we are 

Tricentis is a global leader in continuous testing and quality engineering. The Tricentis AI-based, continuous testing portfolio of products provides a new and fundamentally different way to perform software testing. An approach that’stotally automated, codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality.

 

Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC. We empower innovators to push the boundaries of software testing, fostering a global community of continuous learners who pioneer AI-powered, highly performant, highly secure end-to-end testing tools that accelerate our customers’ time to market including the largest brands in the world.

 

About the role

We are looking for an experienced Senior Content Marketing Specialist to join our team. If you are a detail-oriented storyteller who loves creating engaging content that generates demand, articulates customer value, and increases brand awareness, we want you on our team!

 

As a Content Marketing Manager, you will be responsible forwriting and managing the production of clean, concise, and compelling content. You willdrive the overall content strategy for a specific set of Tricentis products and campaigns, with a focus on finding the story within the technical details and presentingcomplexinformation in an engaging way that focuses on the value.You will both write your own content and workwith writers and producers toextend key topics and messages across additionalformats and channels, including webinars, videos, and more.

 

Responsibilities

• Serve as an exemplary writer, consistent with Tricentis editorial guidelines and messaging

• Produce high-quality written content, including white papers, ebooks, guides, survey reports, webinars, videos, and web and email copy

• Become an expert in specific topics, products, and audiences, and keep up with the latest industry trends and customer challenges

• Work with product marketing, campaign managers, internal and external subject matter experts, and others to generate ideas and produce content that supports specific campaign goals

• Manage creative resources including writers, editors, designers, video producers, third-party partners, and other agency personnel

• Manage budget, editorial calendar and production processes, ensuring we hit quarterly targets for your specific campaign areas

• Collaborate with other team members on content production, including conceptualizing projects upfront, assigning projects, and overseeing development

• Continuously measure and improve content performance; create reports withBizibleand other analytics tools

 

Basic Qualifications

• 4+ years of experience in content marketingor tech writing.

• Experience creating various types of content including ebooks, whitepapers, webinars, etc. (must provide recent samples)

• Editorial mindset that seeks to understand what audiences consume and how to create it

• Clear, effective communicator – verbally and in writing – with the ability to be persuasive

• Project management skills, including understanding how to manage the priorities of multiple stakeholders in a complex environment

• Results-oriented; proven ability to prioritize, drive, and achieve results through self and others under time pressure

• Interview skills, including sourcing experts and various perspectives on a topic

• Ability to analyze and present content performance

 

Preferred Qualifications

• BA/BS degree in marketing, communications, journalism or related discipline
• Journalism background preferred.

 

Why Tricentis?

Tricentis Core Values:

 

At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we’ll achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.

• Demonstrate Self-Awareness: Own your strengths and limitations.

• Finish What We Start: Do what we say we are going to do.

• Move Fast: Create momentum and efficiency.

• Run Towards Change: Challenge the status quo.

• Serve Our Customers & Communities: Create a positive experience with each interaction.

• Solve Problems Together: We win or lose as one team.

• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

 

We offer:

• Market competitive salary + success-oriented commission / bonus

• Supportive and engaged leadership team.

• Career path and professional & personal development.

• 401(k) / pension plan, full benefits package available.

• Hybrid work environment.

• Personal and professional development.

• And more!

 

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.