Senior Associate

Title: Senior Associate, New Stream - Sell Side

Location: Seattle United States

Job Description:

Job Description:

The Account Manager plays a strategic and operational leadership role in driving media campaign success across the Retail Media Network. Supporting high-profile vendor partnerships, you will lead all aspects of post-sale campaign delivery and serves as the primary owner of campaign planning, execution, performance tracking, and client relationship management.

With an understanding of retail media workflows, the Account Manager operates as a trusted advisor to both clients and internal stakeholders, proactively shaping campaign strategy in alignment with business objectives. They manage a cross-functional team of internal collaborators (Media, Creative, Sales, Analytics) and vendor stakeholders to ensure flawless execution-from creative and SKU alignment to media launch, pacing, optimization, and performance reporting.

We ask that you are comfortable navigating ambiguity, identifying scalable solutions, and leading process improvement initiatives. You will help drive client satisfaction and growth by identifying upsell opportunities, influencing renewals, and contributing to best-in-class service delivery.

You will sit within Dentsu's New Stream Media capability, supporting eRetail, Retail Media Network, and Shopper Marketing initiatives and reports to the Senior Director, New Stream Media.

Main Responsibilities

• Lead the full post-sale campaign lifecycle across a portfolio of high-impact vendor accounts, with autonomy to manage pacing, execution, and performance delivery.

• Lead strategic campaign planning in partnership with Sales, aligning on client goals, media tactics, budget allocation, and execution timelines.

• Translate complex media plans into actionable deliverables across internal systems (Salesforce, Monday.com, SmartSheet, Google Sheets) and trackers.

• Act as the primary client liaison, maintaining high-touch communication to manage expectations, field questions, and proactively solve challenges.

• Oversee campaign setup, audience strategy enablement, creative intake and approvals, trafficking coordination, and real-time optimizations.

• Partner with media and analytics teams to evaluate campaign performance, ensure accurate reporting, and translate insights into client-facing recommendations.

• Lead regular campaign review calls and post-campaign wrap presentations to drive transparency, client trust, and repeat business.

• Collaborate with Sales on renewal and upsell strategies, including identification of optimization opportunities and incremental budget asks.

• QA campaign materials and trafficking plans to ensure accuracy and compliance with retailer specifications.

• Contribute to internal process evolution by documenting campaign nuances, sharing learnings, and supporting system/tool improvements.

Qualifications

• 4+ years of experience in digital or retail media, within an account management, media planning, or client services function.

• Knowledge of retail media campaign workflows, platforms, and KPIs (e.g., iROAS, reach, clicks).

• Excellent project management skills

• Experience managing client relationships and navigating complex internal teams to deliver results.

• Proficiency in workflow and campaign systems: Salesforce, Monday.com, Excel, SmartSheet, Google Sheets, Tableau.

• Familiarity with programmatic platforms (e.g., The Trade Desk, Criteo) and third-party data platforms (e.g., LiveRamp).

• Comfortable leading meetings, giving presentations, and distilling performance results into actionable insights.

• Bachelor's degree or equivalent experience required.

The annual salary range for this position is $51,000 -$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.