Senior Advertising Operations Specialist

Title: Senior Advertising Operations Specialist

REMOTE - USA

time type Full time

Company Cox Automotive - USA

Job Family Group Marketing

Job Profile Sr Advertising Operations Specialist

Management Level Individual Contributor

Flexible Work Option Can work remotely anywhere in the specified country

Travel % No

Work Shift Day

Compensation

Hourly base pay rate is $19.57 - $29.38/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.

Job Description

The Sr. Advertising Operations Specialist is a key contributor to the continued success of the company and our clients. The Sr. Advertising Operations Specialist executes operational aspects of online display advertising for Cox Automotive Media related properties, including, but not limited to, creative retrieval, display ad trafficking in Google Ad Manager, mock creation, testing, troubleshooting, and prioritizing daily workflow to ensure that advertising revenue is maximized via on time and quality delivery. This role will be a major contributor in strategic continuous improvement efforts for the Campaign Management team with the overall goal of driving increased revenue through operational efficiencies.

The ideal candidate will have a background in display advertising operations and a solid understanding of online display advertising, concepts, terms, and industry standards. In addition, the ideal candidate will possess outstanding time management skills, meticulous attention to detail, skilled troubleshooting experience, and the ability to work individually and collaboratively to drive business forward.

Primary Duties/Key Responsibilities:

Oversee the fulfillment of assigned advertising campaigns with a focus on on-time delivery and quality execution; tasks include receipt and processing of creative from clients, QA creatives against site and industry specs and standards, on-site QA, mock creation, creative testing, creative trafficking within our ad serving tools, learning and adopting new products and templates, troubleshooting campaign delivery issues, reviewing/implementing 3rd/4th party client tags, rich media code, etc.

• Responsible for ensuring error-free, high quality campaign execution, working within team SLAs.
• Build and maintain an advanced knowledge of and adherence to established Cox Automotive Campaign Management processes and procedures to ensure operational efficiencies.
• Engagement with external advertising partners via Portal UI for asset collection/storage, adherence to ad specs, mock approvals/revisions, and follow-up requests for outstanding deliverables.
• Oversee the delivery and fulfillment of display ad trafficking tasks managed by outsourced teams. 
• Ensure assigned campaigns are properly implemented and delivering via QA tasks where applicable. QA tasks include reviewing creative against media deliverable specifications, auditing of targeting for both national and regional campaigns, review of ad server or other delivery reports, and on-site QA.
• Interact directly with Cox Automotive account management and sales teams, other internal teams, as well as external clients, keeping them apprised of any issues or anomalies that impact our business, and using judgment and discretion on how to best resolve creative, trafficking or delivery issues.
• Prioritize daily traffic tasks, responsibilities, and functions. 
• Work closely with internal account management counterparts as well as external client contacts to ensure campaign status is regularly communicated. 
• Build and maintain an advanced knowledge of the products and site taxonomies of consumer sites that are part of the Cox Automotive Media Group portfolio. 
• Demonstrate the flexibility necessary to adjust to changing/additional duties as the needs of our clients and our operations change. Additional responsibilities/projects may be delegated in order to assist meeting our goals and mission. 
• Consistently strive to meet client goals and revenue expectations. 
• Major contributor in strategic continuous improvements efforts for the Campaign Management team. Provide input and recommendations to Campaign Management Lead for maintenance of process documentation and on initiatives/projects with the goal of driving increased efficiencies. 
• Contribute to employee success and culture by participating in new employee onboarding and training. 
• Flexibility and willingness in handling other related tasks, when needed. 

Minimum Qualifications:

• High School Diploma/GED and 5 years experience in a related field. The right candidate could also have a different combination, such as any level .
• 2+ years online display ad trafficking experience using an ad server, preferably Google Ad Manager (GAM). 
• Understand 3rd/4th party ad servers, data tags, rich media vendors, etc.
• Solid understanding of digital advertising, concepts, terms, and industry standards.
• Fluency in the language and understanding of digital media: impressions, CTR, CPMs, etc.
• Ability to manage tasks on a tight deadline and be able to handle multiple projects.
• Proactive with excellent attention to detail, accuracy and good follow through is critical.
• Ability to work independently and autonomously, as well as collaboratively.
• Excellent verbal and written communication skills. 
• Strong customer service skills. Ability to effectively present information and respond to questions from groups of managers, internal teams, clients, customers, etc. 
• Practices open and continuous communication; values keeping others informed. Effectively presenting information in a clear, concise, and timely manner. 
• Strong problem-solving skills. Proactive approach to troubleshooting and seeking out answers to questions; able to find solutions and deliver results.
• Proficient in MS Outlook, MS Excel, MS Word, and MS Teams. Note: This role requires strong proficiency in Excel and will involve extensive work with spreadsheets.

​Preferred Qualifications:

• Experience with WordPress, AdBook+, and Salesforce (SFX).
• Familiarity with the various forms of online creative formats (html, JavaScript, rich media, etc.).
• Photoshop

Drug Testing

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Benefits

Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.