Regional Director - Digital Marketing - Strategy

Title: REGIONAL DIRECTOR - DIGITAL MARKETING/STRATEGY

Location: ATLANTA, Georgia

Job Description:

Work Type: Remote

Job ID: 336895

UHS is recruiting for a new position to support the Digital Marketing Strategies for our Atlanta Market. This position will support three (3) UHS behavioral health facilities located in and around the Atlanta metro-area. This is a fully remote position and requires travel within the region. Residence in the greater Atlanta area and knowledge of the Georgia Behavioral Health market is required.

The Regional Director of Digital Marketing drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on digital strategies and identify marketing mix based upon the overall marketing budget. This position serves as point-person for a specific set of facilities; is responsible for orchestrating, overseeing and liaising on all digital marketing and PR activities within the local market, working in close collaboration with our internal agency at UHS.

Responsibilities:

• Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels.

• Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting.

• Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram.

• Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships.

• Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs.

• Engages with the internal Agency - including Account, Creative, Digital, PR, and Social Media teams - to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences.

Benefit Highlights

• Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• Student Loan Repayment
• Tuition Reimbursement
• Challenging and rewarding work environment

Qualification

Requirements

• Education: Bachelor's Degree in marketing or related field required

• Experience: 5 years of healthcare marketing manager experience required; knowledge of social media and related strategies; knowledge of the Atlanta are behavioral healthcare market preferred

• Skills:

• Proficient knowledge of marketing metrics and Digital Analytics platforms

• Strong proficiency in conducting research via the Internet

• Understanding of client-facing interaction;

• Proficient in Microsoft Office Suite and social media platforms

• Strong sense of urgency and problem-solving skills

• Ability to analyze and assess new developments in the industry

About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World's Most Admired Companies by Fortune; and listed in Forbes ranking of America's Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. 

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity an inclusion among our teammates is critical to our success.