Online Fundraising Manager

Title: 

Location: Washington, District of Columbia, 20001, United States

Department: Virtual Engagement

Job Description:

Summary: The Online Fundraising Manager will be responsible for developing and implementing a comprehensive digital fundraising strategy aimed at converting non-donors into active contributors. This role will manage the full lifecycle of online fundraising campaigns-from strategy to execution-leveraging platforms like Iterable and Salesforce, with a focus on personalization, segmentation, and results-driven performance.

 

Key Responsibilities:

 

 

• Strategy Development: Design and execute a digital fundraising strategy focused on acquiring and converting non-donors through multi-channel outreach (email, SMS, landing pages, etc.)


• Campaign Execution: Manage the day-to-day creation, deployment, and analysis of fundraising campaigns using Iterable and Salesforce tools.


• Content Creation: Write persuasive, on-brand fundraising copy for emails, landing pages, SMS messages, and other digital assets.


• Audience Segmentation: Build and refine segmented supporter journeys to deliver targeted, relevant messages that drive conversions.


• Performance Optimization: Monitor performance metrics (open rates, click-through rates, conversion, ROI) and A/B test content and approaches for continual improvement.


• Collaboration: Work cross-functionally with Messaging, Graphic Design, Direct Mail and Analytics teams to ensure campaigns are timely, coordinated, and consistent across platforms.


• Reporting: Generate reports and insights on campaign performance and donor acquisition trends to inform future strategies.


 

 

 

Qualifications:

 

 

• 3-5 years of experience in online fundraising, digital marketing, or email campaign management (nonprofit sector preferred)


• Proven track record of successful donor acquisition or digital revenue growth


• Proficiency in Iterable (or similar engagement platforms) and experience with Salesforce CRM


• Experience with Salesforce Marketing Cloud is a plus


• Exceptional writing and editing skills, especially in persuasive fundraising copy


• Strong analytical skills and comfort with campaign performance data


• Highly organized and able to manage multiple projects and deadlines


• Creative thinker and problem-solver with strong attention to detail


 

 

 

Skills:

 

 

• Familiarity with fundraising best practices and donor psychology


• Knowledge of email deliverability, automation workflows, and A/B testing


• Graphic design or HTML/CSS experience is a plus


• Experience with advocacy or political fundraising is a bonus

 

 

 

 

AIPAC is offering a competitive market base salary between $80,000.00 and $93,000.00 for the position. A job offer within the range will depend on how closely a candidate's skills and experience match the role's requirements. AIPAC also offers a competitive and comprehensive benefits package that contributes to employees' overall total compensation package. We currently work remotely two days a week and in our offices the other three. AIPAC is an equal-opportunity employer.
Posting Instructions:

 

 

Please provide cover letter with resume to be considered. Incomplete applications with missing documentation will not be considered.
If applying for more than one position, please use the 'Attachments' function to attach a position-specific cover letter.
Please use your legal name when completing the employment application (no nicknames).

 

 

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